Month: March 2022

A Few Reasons Marriage Rates are Falling Worldwide

On By Dean BrooksLeave a comment
Photo by Nghia Trinh from Pexels

As a lifelong bachelor who’s never had more than a passing interest in getting married, sometimes I like to take a moment to examine the institution from an outsider’s perspective.

It’s not that I don’t like or trust the concept of marriage. I’m not some cynical, jaded, red pill doomer/MGTOW misanthrope. Having seen my share of “manosphere” content on YouTube, my overall assessment is it’s like most gangsta rap. Hilarious subverse, fun to listen to, but not exactly meaningful or useful for leading a productive life. Most of the so-called “unplugged” red pillers are really nothing more than just unlikable a-holes with too much money and/or time on their hands.

Yet, many of them do make very valid points in their suspicions toward the institution of marriage. It’s a coin flip. A 50% chance you might lose half your possessions (or more) in a divorce. Who wants to take 50/50 odds their parachute won’t open after they jump out of a plane? You’ve heard all the analogies and seen all the statistics before, I’m sure.

On principle, marriage is a good idea. If it represents a genuine committment and a good faith promise from parties not to screw each other over in the event of a separation. Looked at from a financial and tax perspective, there are many benefits. Given how many Millennials (who are now in the thick of their getting hitched years given their age group) are supposedly broke/unemployed/in debt/under employed/not fulfilling their economic potential, it would seem getting married makes all kinds of sense financially. Two people to share onerous rent or mortgage payments, furniture costs, Netflix subscription fees, etc. Yet, marriage rates globally continue to decline.

So, why is this? The South China Morning Post lists three reasons. The first of which is:

Independent demographer He Yafu said young Chinese women were changing their view of marriage and parenting.

“As their education and economic independence levels increase, the percentage of women who are single is increasing,” He said.

Women becoming more independent and self-sufficient as a cause for declining marriage rates is not unique to China, of course. In all my searches, I found that to be a common theme. It’s certainly a cause here in the West, in the U.S. and Canada, and elsewhere. It’s here that a red piller might posit that feminism will “destroy civilization,” as it reduces women’s interest in having committed relationships during their peak fertile windows, leading to fewer births, leading to governments having to allow for laxxer immigration policies to prop up the tax base, leading to the dissolution of unified national identity, leading to globalization, and ultimately leadings to pods, bugs, fake meat, and mandatory soy injections in the dick, or something.

By the way, if all that does happen, I’ll be happy to admit I was wrong to doubt the red pillers and for not buying a MGTOW coaching session for $20 a minute so I can be told what a loser I am for not being a millionaire supermodel pussy slayer by age 25.

Going back to China, marriage rates have dropped to their lowest rate since 1986, when statistics first started being recorded. Naturally, China’s infamous one-child policy, which favored males, gets part of the blame. And rightly so. Now China has a demographic time bomb going off with excess men, and not enough women to go around as wives. Imagine a whole nation of incels. Actually, you don’t have to. That’s pretty much everywhere now.

However, while China’s lopsided male/female ratio may be unique on the national scale, it’s not necessarily so at the local level, depending on where you live. I currently live in Western North Dakota, having moved here for the oil boom many years back. It’s not as bad now, but certainly back during the heyday of the boom, there were far greater numbers of men than women. And what few women there were, were often already attached, had children, or were not exactly in the dating pool. Western North Dakota is the place where relationships go to die, I like to joke with friends and family. Strangely, it is also the place where your bank account and networth go to live. Can’t have it all, I guess.

That South China Morning Post article also blames the COVID-19 pandemic, as it forced so many young, potentially marriageable people indoors, where they couldn’t have gone on a coffee date even if they had wanted to.

I think if anything the pandemic acted an accelerant on an already growing societal trend, though it doesn’t really get at a big underlying cause: technology. Social media, in particular, which has a way of dehumanizing people. Even good people. This is true whether we’re talking Twitter, Facebook, or popular dating apps like PlentyofTrash and OkStupid. Most dating apps create a sort of digital China experience, in which the men vastly outnumber the women. Women are often inundated with messages from thirsty dudes, while most dudes are left shooting their shot into the void with not much to show for it. That’s not to say dating apps are pointless. I’ve had some anecdotal success with them, even while living on Mars, as I do, and not being some chiseled Adonis. However, I’ve found far more success when I actually go out, and put myself in the right social situations, as I’m sure most people have also experienced. I’d never want to rely solely on dating apps ever, though. That’d be like having to rely on Burger King for every meal.

So, China blames women becoming more independent and delaying marriage, or putting it off altogether, the nation’s disastrous one-child policy that led to too many boys, and COVID-19. I think you also see these reasons playing out in the West, but sometimes in a more localized way. For instance, even in big cities, where the male/female ratio is more balanced, either sex will still complain about a lack of suitable mates. Women may complain that there are too few high status guys who match their income or higher. While many guys who don’t feel they can compete in the dating market anyway (or just don’t want the hassle, period) may simply opt out in favor of video games, movies, or internet porn.

Overall, the falling marriage rate is an alarming trend. But I think it says more about how people today are failing to connect with one another in a meaningful way rather than anything about the failure of the institution itself. Marriage has been around for thousand sof years, afterall, and will continue into the future.

But hey, maybe we’ll all have better luck in the Metaverse. 🙂

Looking for Ways to Market Your Book? BookTok May Be the Answer

On By Dean BrooksLeave a comment
Photo by cottonbro from Pexels

For anyone who’s self-published a book, or even had one put out by a traditional publisher, you know that selling your book can prove challenging. Many would-be indie authors might even put off self-publishing to begin with due to not knowing how to successfully market their work.

If you’re an author who’s struggled with this problem, then Booktok might be your solution.

What is Booktok? It’s a very popular, very active, very trendy, and evidently very influential book-loving community within the massive ecosystem that is TikTok.

Booktokers post reviews and reactions to all kinds of books, ranging in length from a few seconds to several minutes.

According to Dr. Brenda K. Wiederhold, who writes in the journal Cybersychology, Behavior, and Networking in her editorial, “Booktok Made Me Do It: The Evolution of Reading,” what makes Booktok particularly unique, as opposed to what you might find on Goodreads or YouTube (BookTube):

BookTok posts usually highlight the reader’s emotional reactions to the plot and characters, often featuring evocative imagery and dramatic soundtracks.

These types of micro reviews might at first appear superficial, silly, or inconsequential, especially to those outside the Gen-Z cohort. As an older Millennial/late Gen-Xer myself, I’ll admit I’ve kept TikTok off my radar until very recently. But as I explored BookTok after reading Wiederhold’s editorial, I found it was better to think of this particular social media not as a some refined mosaic of individualized editorial content, but more as a fluid, on-going conversation. Whereas YouTube rewards more structured and formalized mini-TED Talk-ish type content, Booktok is messier, unfiltered, but also more authentic and conversational.

Writes Wiederhold:

In a way, with its widely accessible, authentic, and entertaining content, TikTok in general — and BookTok in particular — brings storytelling full circle, back to its oral roots.

Okay, so people have found a new social media hangout to discuss their passion for reading, and they’re putting out all sorts of creative, funny videos.

Now for the big question:

Is the Booktok trend actually leading to higher sales?

Uh, yeah. Some publishers, like Bloomsbury, have seen a 220% rise in profits, which they report is due to BookTok. Many publishers also observed that many books on their bestsellers lists were not necessarily new releases, but older books experiencing renewed interests on TikTok’s virtual book club. This is a fascinating trend, as more often than not, a book tends to have its best success right at initial release, then generally fades away into obscurity barring something like a big shot movie deal or an uptick in ad spending.

Unsurprisingly, many of the books that have been elevated on BookTok are in the young adult and contemporary fiction categories. But the BookTok phenomenon has caused many publishers to rethink their marketing and promotional strategies for all kinds of genres.

For indie authors, BookTok could be a possible solution to generate organic interest in a new release, or maybe an old one that’s been sitting there collecting dust with a big ol’ goose egg sales count number that you’re trying to figure out how to put into reader’s hands. But it’s important to keep in mind that Booktok’s main currency is authenticity, not mindless shilling.

As Wiederhold says:

TikTok users tend to upvote honest, personal experiences.

And these experiences tend to be short and to the point. Whereas YouTube reviews usually require a lengthy time committment, BookTok is more like a good friend telling you about a cool thing they just read that you should go check out. TikTok’s overall algorithmic aesthetic seems designed to grease the skids of word-of-mouth advertising rather than the sit-down-and-consume model YouTube and other places seem to have.

So, what is the BookTok community like? I went to go check it out for myself, and actually signed up for a TikTok account for the first time ever. I’m also a fledgling indie author who’s struggled with the vexing problem of how to market my books, so this subject hit close to home.

Here’s a few cool accounts I found, and some of he things I learned about in my brief BookTok experience:

“abbys_library3,” 21-year old woman who works at a publisher, has almost 90,000 followers, and has been posting regularly since just July of last year. She’s posted reviews of all sorts of books, particularly in the romance and thriller genres. One thing I learned checking out her videos is the variety of different titles. It isn’t just all Harry Potter and Twilight fans on Booktok. Some of her videos also feature theme music that matches the genre being discussed. For instance, her video “NEW BOOK ALERT: When You Are Mine” has suspense music overlaid with the review.

“charlielovesbooks” is a pretty new channel just started last November by a man based out of NYC. He’s done videos on popular fiction like The Godfather by Mario Puzo, memoirs like The Ride of a Lifetime by Bob Iger, and other non-fiction like Bitcoin Billionaires by Ben Mezrich. Barely five months old, charlielovesbooks has over 4,000 followers, and most of the reviews are under two minutes long. His videos, some of which extend beyond just book reviews, have engagement, also. In his last upload, “My biggest pet peeve when reading,” has 148 comments since March 1st.

If you’re looking for an experience that’s more traditionally “Tiktokky,” check out “booktokbenny” who incorporates a lot of music and enthusiasm into his book reviews. He talks a lot about the adult high fantasy series A Court of Thorns and Roses, and has built up a following of 10,500 in just one month.

Overall, my Booktok plunge showed me that sometimes the places that can provide the best marketing opportunities are counter-intuitive. I never would have thought TikTok of all places would be thriving with book lovers. As an avenue for indie authors, it appears a worthwhile one to explore, that unlike much of Twitter and YouTube, hasn’t been swamped out yet with ruthless and spammy opportunists. It’s still the Wild West, in many ways. Just try to keep it real on there.

Book Review – Apt Pupil

On By Dean BrooksLeave a comment

Apt Pupil is a novella by Stephen King that comes from the short story collection Different Seasons.

It was published in 1982, and tells the story of a young Southern California teenager named Todd Bowden who discovers that his elderly neighbor, a supposed German immigrant, is actually a wanted Nazi war criminal named Kurt Dussander, who was personally responsible for committing horrible atrocities in the Holocaust.    

However, rather than reporting Dussander’s whereabouts to the authorities, Todd instead blackmails the Nazi into becoming sort of like his own personal historian. Todd is a bit of a strange kid. He’s obsessed with WWII history, in particular the Holocaust, and instead if being repulsed by Dussander’s past actions, the kid is instead enthralled. Even inspired, to a degree. 

However, the blackmail goes both ways, as the Nazi Dussander turns the tables on the kid later. See, the longer the kid has known Dussander, the more complicit he has become in keeping him from being brought to justice. Furthermore, as an “all-American” kid, with potential and college prospects, Todd risks having his future and reputation destroyed forever due to his association with an older Nazi. 

With their hands on each other’s throats in a sense, Dussander and Todd are forced into an uncomfortable alliance of secrecy over a period of four years. Ultimately, Dussander’s real identity is found out through a coincidence, and Todd, now age 17, is forced to reconcile with not only how he protected a war criminal, but his own very twisted dark side.

It’s nice to every once in a while be able to read an old Stephen King story. Because, when you ignore all the films, especially the newer ones that have been made of his works, and how slick and clean they all look, you can really appreciate just how good of a writer Classic King really was. 

King is at his best when he’s exploring the darkness of the human heart. He may be categorized as a horror writer, but really, his best work looks into human nature itself. But he’s also a great plotter, always ratcheting up the tension like an ever-turning corkscrew.

For instance, there’s a clever sequence when Todd’s grades begin to slip at school where the boy forces Dusaander to pretend to be his grandfather for a meeting with the guidance counselor. I’ll always champion the use of dramatic irony or an opportunity for a character to go undercover. You see this technique used to great effect in Tarantino’s Inglorious Basterds, where the Basterds have to constantly bluff their way through different situations, to mixed (and bloody) results.

Apt Pupil is unusual. A story about a young kid associating with a Nazi war criminal on its own would probably be enough. But King throws in the wild card that both Todd and Dussander start murdering homeless vagrants and bums around town. For me, it was sort of like smashing two concepts into one. And I was never entirely sure exactly what precipitated both of them to start killing. I never got the sense of Dussander being a serial killer. For sure, he was a brutal Nazi war criminal. But his crimes were state-directed, not necessarily ones he set out to do in order to satisfy his own desire for bloodshed. 

For Todd, his turn toward killing felt like it came out of left field. I was expecting something more along the lines of Dussander influencing the boy into killing, mirroring how the Nazi war machine, and Hitler’s propganda, tranformed Germany into a genocidal state. King, however, doesn’t go for subleties here. So essentially, what we have here is the story of two psychopaths meeting each other, and more or less provoking one another’s propensity for murder and violence. All while ironically occuring in an idyllic Southern California suburb.   

Apt Pupil is a worthwhile King novella to check out if you haven’t already. A few interesting facts: King started writing Apt Pupil immediately after The Shining. And the novella is placed right before another King classic, The Body, which of course became the film Stand By Me.