I’ve just released my second novel, The Lek, on Amazon Kindle. For now, it’s available as an ebook, but I’ll release the softcover version in the near future.
Here’s the summary:
—
THE LEK. An irreverent, X-Rated, dystopian satire.
In a post-apocalyptic future where procreation is strictly regulated, twelve males, known as Potential Seeders, pre-selected by a female, known as a Queen Bee, must compete in a deadly competition known as the Lek, a gauntlet comprised of twelve challenges. The winner earns not only reproductive rights with the female, but a place in a utopian society called Haven, built for the New Humanity.
“X,” a charismatic and cunning cripple, and eleven other males, are competing for Jezschwick Klump, the most beautiful Queen Bee in the Lek’s history. But Jez, a rebellious and clever girl, having escaped her handlers, has determined to destroy the Lek by any means possible.
While the males are eliminated one by one over the course of the gauntlet, Jez’s fledgling rebellion gradually unites the districts against the Lek.
But can the Lek really be toppled? Can true freedom be obtained? Jez will have to join forces with X to find out the truth.
—
I’ve usually referred to it as an X-Rated Hunger Games.
Writing The Lek is, without a doubt, the most fun I’ve ever had on a novel. It combines my dark, irreverent sense of humor with a lot of sex and violence, all streamlined into a pretty tight, well-structured, and fast-paced action/adventure.
It’s also a bit of a mix of various post-apocalytpic/dystopian type novels and movies I love. Harlan Ellison’s A Boy and His Dog is a big influence. As are other classic works like Anthony Burgess’ A Clockwork Orange, Aldous Huxley’s Brave New World, and Stephen King’s The Running Man and The Long Walk.
I was inspired to write it out a desire to lampoon the rash of Young Adult dystopian novels and movies that started with the massive popularity of The Hunger Games, Divergent, and The Maze Runner. For awhile, it seemed like every weekend there was a new movie or book about plucky teenagers somehow managing to overthrow an autocratic militarized regime. Always set in the same run-down dystopian world where there’s a severe class divison between the unwashed masses and the thin sliver of political elite, people wear burlap sacks for clothes, government officials lecture from jumbo TV screens, and all of society is at the tipping point for a revolution, needing only a handful of attractive teenagers to light the way. I remember watching the previews for Hunger Games and thinking of the absurdity of a teenaged girl with a bow and arrow somehow taking out a Nazi-level government.
Obviously, these are young adult power fantasy books about sticking it the Man, confounding the adult world, trying to find your place in society, upending the established order with your own beliefs, asserting your own independence, and, of course, struggling with a hot love triangle all the while. I get it. They have a certain appeal. They’re not bad books, per se. They’re obviously popular as hell, and still selling. I think there’s actually a fourth Hunger Games movie in production. They’re going to the well again. I guess people are already nostalgic for 2012-16.
But like any good trend that runs its course, themes start to get recycled, plot points repeated, characters cloned. And pretty soon the whole thing begins to invite mockery and parody.
I’m not sure where the exact idea came from for The Lek. But one day it dawned on me that so many of these YA dystopian books were really more romantic soap operas dressed up as action thrillers. Throw in a slightly unique location/set-piece/premise, rinse wash repeat, and there you go. I still don’t know what the hell Divergent is even supposed to be about, and I’ve read the premise like ten times.
So why not just get right to the point of what a lot of these books are subtextually all about: mate competititon.
The idea of males having to compete in a deadly gauntlet for the right to reproduce with a female struck me as hilariously subversive. Always a key thing I look for when deciding on which novel to start next. It also felt metaphorically reflective of how mate selection feels sometimes in the modern world, where there’s endless dating apps, OnlyFans, empowered man-hating feminists, simps, chads, incels, femcels, and a widespread societal disregard for marriage and commitment. Both sexes suffer under these conditions. But I wanted to write a story that articulated what it feels like, as a man, to battle against the pressures of male competition, to hurl endless messages into the Great Unrequited Void, the struggles to meet someone in a new place, or to meet anyone at all. A book that captured the uncanny sense of hopelessness one feels trying to achieve the Holy Grail of oneness, and the oftentimes boring emptiness that follows after achieving supposed “success” in that pursuit.
At its core, The Lek is also about the lengths men will go to fuck a hot chick. Even to the point of risking life and limb.
But what is a “lek” anyway?
“Lek mating” is a scientific term that refers, according to Wikipedia, to an “aggregation of male animals gathered to engage in competitive displays and courtship rituals, known as lekking, to entice visiting females which are surveying prospective partners with which to mate.”
In the post-apocalyptic world of The Lek, procreation is regulated by a centralized government authority, which oversees a number of districts organized by labor specialty. Due to radioactive fallout and toxicity from rampant pollution, the global population has collapsed. As has man’s reproductive abilities. Sterility is widespread. This puts a high premium on healthy women capable of delivering successful births. And a value, though by no means a substantial one, on verile males able to play their role in the game. But just as in biology, where sperm is cheap and eggs are expensive, it is the fertile “Queen Bees” who are given the greatest status, and exercise the right to choose their own pool of male suitors. They hold all the gatekeeping cards to the next generation. Though to be clear, it’s expected they perform prodigiously once a mate has won his Lek gauntlet. The New Humanity ain’t gonna birth itself.
The Lek contest is held in a massive, labyrinthine skyscraper-sized structure built into the side of a mountain, and is comprised of twelve deadly challenges. Whoever manages to survive until the end is the winner.
Incidentally, and this was something I picked up mainly via osmosis while writing The Lek, but there is a global declining birthrate, in addition to worldwide declining sperm count and male fertility. When you combine those two factors with increasing industrialization, economic disparities and systemic collapses, and the fact that more and more women put off marriage and pregnancy until later in life, and you have a vicious cocktail for a population collapse. This is something Tesla CEO Elon Musk has been warning about for years, and become more vocal about recently.
I tend to be drawn toward stories that give me the opportunity to explore social issues or cultural phenomenon with a darkly humorous narrative vehicle. Like many writers, I’m constantly amused by humanity, and all its quirks. Especially my own.
That’s not to say I tried to make The Lek some great intellectual work. I’m not an academic in the strict sense. I don’t write to educate or preach. I write to provoke. I write to to entertain. To share my voice. I write because I thoroughly enjoy getting into the flow of a story.
Hopefully, I’ve written an engaging, relatable, and relevant book in The Lek. I wrote this story in the spring of 2019. Technically, it’s my third novel, but the second that I’ve self-published. I hope you enjoy it. Please feel free to leave reviews or offer feedback.
Finally, a special thanks to Handpedia, a freelance artist on Fiverr, who designed the cover art for my book. I wanted something with a trippy, retro design. Something that was reminiscent of sci-fi book covers from the 1970’s, such as those seen on Kurt Vonnegut or Philip K. Dick novels. I think Handpedia did a great job bringing my concept to life.
First established by the World Health Organization in 2005, WBDD, “serves to raise awareness of the need for safe blood and blood products and to thank voluntary, unpaid blood donors for their life-saving gifts of blood.”
Today, it just so happens, is also the day I’m donating blood myself. While I didn’t plan for my appointment to land on WBDD, it’s a cool coincidence that it did.
I’ve been donating blood to the Red Cross ever since I was 17.
I’m not sure what attracted me initially to contributing to this non-profit that has been around since 1881. It may have been a desire to give something essential that wasn’t simply money.
I was just a high schooler after all, working at a Save-A-Lot supermarket in upstate Pennsylvania on the weekends at the time. I wasn’t exactly flush with cash.
It may have been a desire to finally overcome my fear of needles. I’d suffered a crippling syringe-phobia ever since I was five and had to be strapped down to the examination table for a booster shot.
Certainly not a preferred early childhood memory.
Probably it had to do with the idea that the simple action of giving a pint of my blood could help someone’s life, or even several people’s lives. That appealed to me more than giving other things, like money, time, or labor. As the Red Cross states, “Blood and platelets cannot be manufactured; they can only come from volunteer donors.”
Since that initial decision to donate blood, I’ve given 23 times, and am scheduled to go again today in the afternoon.
If I’m able to donate about four times a year for, say, the next 30 years or so, that means I could potentially donate up to almost 15 gallons of blood. I’ve given nearly three so far. You can donate whole blood every 56 days. While it would be great to be able to make it in perfectly on cue, it doesn’t always work out that way.
I’d like to donate 20 gallons of blood over my lifetime. I think that’s a reasonable goal.
When I lived in Philadelphia I donated like clockwork every two months at the donation center on Spring Garden street near Center City. On the way back home, I’d drive past John F. Kennedy Plaza, aka Love Park, and admire the famous red sign with the swooning letter “O.”
After moving to Williston, ND during the oil boom my donations became less frequent. Sometimes, when my work schedule allows, I’m able to make the blood drives that take place on occasion in nearby Sidney or Fairview, MT.
Other times in the past, I’ve actually driven six hours to Saint Cloud, MN to donate at the Red Cross center located in town. The phlebotomists there are friendly, and often they ask where I’m coming from. So when I mention Williston, they give me these weird looks. You drove six hours just to donate blood? At the Red Cross? Aren’t there places closer you can donate? Yeah. There’s United Blood Services, but I don’t give there. I’m a bit of a loyalist. The Red Cross takes me back to high school.
Hey, everyone’s sentimental about something. Music, movies, wine. You stick a Red Cross needle in my arm to draw blood, and suddenly I’m feeling nostalgic.
While it’s nice to donate blood and know I may have helped save somebody’s life, I also do it because it makes me feel good. I follow a strict dietary ritual the day before, eating foods rich in iron. Lots of fruits and vegetables. A big breakfast.
And, of course, drinking plenty of water. Always make sure you are well-hydrated before donating blood.
Seriously, I’m like an athlete prepping for a big game before I give blood. You’ve probably never met someone as excited to have their blood drained as me the day before a draw.
Giving blood compels me to stay active and in shape. When you donate you receive a mini-physical. They take your temperature, measure your hemoglobin levels, and take your pulse. When you go in for your appointment, the technicians there will have you fill out a lengthy health screening questionnaire.
While the Red Cross check-up is not a substitute for a full-body one by your doctor, it’s a good, cheap way to keep an eye on your health.
The Red Cross screens your blood before giving it to anybody, so if you have a disease or some kind of health problem, they’ll tell you. In my last donation, the Red Cross informed me that I had developed reactive+ Covid-19 antibodies. This means, according to the Red Cross anti-body test results page, that, “Antibody levels were detected at levels high enough that your plasma may be used as convalescent plasma.”
So, hopefully my blood went to someone who needed a leg up fighting that virus.
I have been told by several doctors that I have “great blood.” Which is no surprise. I work hard eating right and staying fit. I expect my crimson essence to be premium 94 octane.
I also think those who donate like me do so out of some unconscious need to affirm their own health and vitality. Some guys rip down the highway at 80 MPH on a Kawasaki motorcycle to “feel alive.” Me, I have a needle stuck in my arm to drain off a pint. It may not make for a Red Bull commercial, but donating blood is essential for millions of people every year who need transfusions or blood components to survive.
There’s also a very cool thing the Red Cross does that makes the ordeal worth it. They let you know where your blood donation went.
Usually just a few weeks or so after your donation, the Red Cross will send you an email with a message like the one above. It’s uplifting to know not just that your donation helps, but specifically where it did so.
Have you donated blood before? Or given thought to doing so? I know a lot of people are held back due to fear of needles, or concerns they’ll pass out or get sick.
Yeah, I’ve been there myself.
The whole blood donation process is mostly painless. I won’t lie, though. Sometimes it can hurt. It usually depends on the person sticking the needle in your arm. There’s a lot of finesse to finding the vein and inserting the syringe just right. I’ve had experiences where I barely felt anything. Other times the technician had to go digging around to find the right spot, and left me with black and blue marks. That sucked.
But look at it this way. You’re almost certainly going to have to have blood drawn at some point in your life anyway. Especially as you get older. You’ve probably already had blood work done up after an appointment.
At least if you get into the habit of donating regularly, you’ll get used to it. And you’ll be saving lives along the way. You might even become a freak like me and actually enjoy giving blood.
The technicians at the Red Cross are considerate professionals. They’ll make sure everything goes smoothly. It’s normal to feel light-headed after a blood draw. Having blood taken effects everyone differently. I’ve only had one instance where I felt like I was going to faint. That was likely due to being underfed and dehydrated before going in for my appointment. But the process has generally been a smooth one for me over my twenty-plus year Red Cross blood donation career.
This is why it’s so important to eat right and drink plenty of water before going in. Check out the Red Cross page on Tips for a Successful Blood Donation for more important details.
Anyway, I’m off to my 25th donation. Happy World Blood Donor Day.
That’s no hyperbole, either. Some of these writers have downright ludicrous levels of dedication and focus. They’re not even human, and quite possibly superhuman.
You think you’re a hard working writer because you banged out a few articles on Medium last week? Get the f*ck out of here. You’re nothing compared to these uber authors.
So let’s get started. Prepare to feel inadequate.
First up is, without a doubt, a name you’ve seen, because her books usually take up a half mile of shelf space at the library.
Source: daniellesteel.com
(Pictured above: the TX-9000 Writernator emerging from its luxury tank to obliterate writer’s block).
Her name is Danielle “The Woman of” Steel. To date, this weapon of mass production has written 185 books, including 141 novels, over a career that’s spanned six decades, and sold over 800 million copies.
And the romance novel queen is still going strong. In the first half of this year alone, she’s pumped out three books, with four more planned for the rest of 2022, including one this June. She publishes seven books a year like clockwork.
Her secret? No sleep, apparently.
According to Glamour, she works practically non-stop, sometimes all 24 hours in a day if she’s pressed for a deadline. Says Steel, “Dead or alive, rain or shine, I get to my desk and I do my work.”
For a true writing workaholic, you’d think Steel would have never had time for a personal life. But she actually has nine children. Nine! She’s also been married five times, including one marriage to a man who was an inmate at a prison when she met him for a journalism assignment.
Steel often juggles multiple projects at a time, outlining one, researching another, while writing and revising others, in order to maintain her prodigious output. She hardly eats, abstains from caffeine, scoffs at the very idea of burnout. She writes on a 1946 Olympia standard typewriter. A freaking typewriter. As in that thing Jack Torrance went mad click-clacking away at in The Shining.
Steel also has no concept of so-called writer’s block. Like every writer, she has tough days, sure. But this powerhouse offers this advice for the days when the muse is slow,
“I keep working. The more you shy away from the material, the worse it gets. You’re better off pushing through and ending up with 30 dead pages you can correct later than just sitting there with nothing.”
That’s easy for you to say, Ms. Steel, you’re a literal Terminator.
Up next is a guy some people get mixed up with Stephen King. And that’s because, like the horror master from Maine, he writes a lot of thrillers, some with supernatural elements.
source: deankoontz.com
(Pictured above: Dean Koontz, who actually wrote a whole book with his left hand on a hidden typewriter while this picture was taken).
But to be clear, Dean Koontz has a style all his own. He mixes and matches with different genres, often blending them together into his own special recipe.
Koontz is best known perhaps for the Odd Thomas series, which is about a short-order cook who can see dead people. But he’s been writing novels since the late 1960s.
He’s sold somewhere around 400 million copies of his books. The Wikipedia entry credits him with 91 books, but at this point it’s likely at least 130 plus. That’s another sign you’re a Robo Writer. Articles can’t even keep up with how many books you’ve actually written.
Don’t dare ask Dean Koontz if he’s working hard or hardly working. The Koontz Express is always rolling.
So, what is Mr. Koontz’s recipe for earning consideration as one of the hardest working writer’s today?
“I work 10- and 11-hour days because in long sessions I fall away more completely into story and characters than I would in, say, a six-hour day.”
But lest you think that Koontz regards his phenomenally successful writing career just any old 9–5, the suspense master also mentions something special that keeps him motivated to churn out the pages:
“I am enchanted by the English language, by its beauty and flexibility, also by the power of storytelling to expand the mind and lift the heart.”
In addition, the writer stays motivated by his charity, the Dean and Gerda Koontz Foundation, which contributes to the severely disabled, critically ill children, and dogs.
Like his romance novelist counterpart Steel, Koontz exhibits profound focus, eschewing TV, the internet, email, and other distractions. After first starting out on a typewriter, he eventually bought an IBM Displaywriter, which he used to write for most of his career. Though recently, in 2020, he upgraded with a newer HP computer and Microsoft Word.
The type of writing tools Koontz uses may seem just seem like trivia, but it actually highlights a way he stays on task. Especially today with social media and texting, it’s easy for a writer to get distracted. But with a machine like a Displaywriter, or a typewriter, that can only perform a single operation at a time, all you have to be “distracted” by is the writing itself.
By 6:30, I’m at my desk, then I work until dinner. I rarely have lunch, because if I eat, I get furry-minded. I do that six days a week or, if I’m at the end of a book, seven. If it’s the last quarter of a book, where the momentum is with me, I’ve been known to work 100-hour weeks.
In addition, he credits his wife Gerda, his wife of 56 years, who helps manage all the practical concerns of life (money and other domestic issues), allowing him to focus on the fiction side of things.
Never underestimate the importance of a good, supportive spouse. That’s true for writing. Or for any career, for that matter.
Man, Koontz and Steel are Warrior Writers, without a doubt. Who could possibly top them?
It’s time to talk about the gran jefa, the queso grande, the grand campeona herself.
The grand prize for Ridiculously Prolific Writer for the Ages has to go to Spanish romance author Corín Tellado.
(Pictured above: Corín Tellado. You can call her “Boss”).
I found Senora Tellado’s output mind blowing. So much, I had to whip out the old calculator to try to crunch the numbers, and see just how much this mad scribbling machine did over her career.
Yes, Ms. Tellado got me, an English major, to actually reach for the dreaded calculator and do maths. That’s like Moses parting the Red Sea.
Tellado wrote over 4,000 books in her lifetime. Mainly novelas, that ranged around 100–150 pages each. But even sticking with steamy shorter-length books, at an average 125 pages for each book, times 4,000, that comes out to roughly 500,000 pages.
A typical MS Word page might be anywhere around 500–750 words, depending on the font and type of content (description or dialogue). But even if we’re taking the lower estimate at 600 words per page on average, that means Senora Tellado wrote about 300,000,000 words in her lifetime.
Tellado lived until age 81, and was an active writer from when she sold her first novel at age 18, until her death in 2009. Broken down by days (22,995), that means the Spanish author averaged about 13,046 words PER DAY.
Simply astounding. Even if you cut that number in half to 6,523 it’s still incredibly impressive. That’s like six average-sized Medium articles a day. Every day. For 63 years. It’s fair to say Tellado would have smoked Tim Denning.
All in all, she sold over 400 million books, and remains the second most read Spanish writer of all time, after Miguel de Cervantes (the Don Quixote guy).
And there you have it. Three superhuman uber authors. Don’t dare mention the words “ghostwriter” or “coauthoring” to them. All their books came from their own keyboard-hardened fingertips.
While it may seem these writers scale the literary equivalent of Mt. Everest every year like it’s no big deal, their big secret to word mastery is actually very simple.
Good old fashioned hard work. Yep, that’s it.
They sit down and punch letters. No matter what. Every day. For as long as it takes. Until the job gets done.
A sign hangs in Ms. Steel’s office that sums it up best: “There are no miracles. There is only discipline.”
Man, it’s 2022 and hustling a substantial side income has never been so easy.
How easy are we talking here? How about watching movies and TV easy? That’s not too hard to do, is it? I mean, it doesn’t get much easier than that, except maybe for sleeping. And no way would anyone catch big bucks while catching some big Zzzzs, right?
Anyway…this niche does not JUST involve watching movies and TV. It’s also about reacting and providing some commentary, and preferably doing so at least somewhat humorously, and maybe with a little personality.
That’s right. I’m talking about the Movie/TV Reaction niche on YouTube.
By the way, if you prefer to watch someone else react to a video from a TV host who retired decades ago, there are a dozen others for your nostalgia-mongering pleasure. Seriously. And they all have thousands to even tens of thousands of views. That’s bonkers.
Really, just type in the title of any movie/TV show or any type of media into YouTube and then put “reaction” afterward, and there are bound to be tens to even hundreds of accounts. Many of which have tens of thousands to even hundreds of thousands of subscribers, and fresh uploads. That means they’re literally getting paid to watch movies and TV.
But wait. How come YouTube hasn’t banned reaction channels for posting copyrighted content?
Obviously you can’t just upload a whole movie or show to YouTube and throw in some occasional observations due to YouTube’s copyright rules. So reaction YouTubers skirt around this issue with good ol’ fair use. Shaun Poore, a popular blogger and software developer, provides some non-lawyerly guidance about fair use, which shows how these types of channels have proliferated in the last few years due to this loophole:
1. Playing an entire episode of Rick and Morty and videotaping yourself laughing isn’t fair use. At a minimum, you need to be providing serious commentary on the episode.
2. The video’s focus needs to be on you and your commentary, not the copyrighted material.
3. You should always be on the screen.
4. The copyrighted material shouldn’t be full screen or played in its entirety.
The reaction video racket is not without its risks. Which is why you’ll see YouTubers blur out the movie or TV show, or only show short segments, to avoid YouTube demonetizing them, or striking their account down altogether.
To be clear, if you’re interested in jumping into this reaction niche, make sure you do your own due diligence on copyright and fair use, and be sure to always follow all of YouTube’s rules.
Of course, this low-effort easy-peasy type of “content” creation has attracted its share of haters and controversy. Redditor KingLordship posted this in /r/NewTubers:
I just really hate the fact that people spend days to create something then a reaction channel sits there and says two words throughout the video, gets monetised, paid and gets a crap ton of views for no effort at all.
Far be it from me to argue with a guy named “KingLordship.”
Then there’s this dude Tanmay Pendse from Quora, a self-described “High Tier Cinephile,” who responds to the question, “Why are there so many ‘reaction channels’ on Youtube?” with this bit of blunt honesty:
This is the stupidest from these trends. “Reaction Videos” they suck.
It is literally someone sits in front of camera & recording the reaction of what they are watching.
“I REACT GOOD” ISN’T A TALENT.
And Tanmay said that three years ago in March, 2019. Poor guy must be raging 24/7 now, as the reaction video trend has only increased like ten-fold since.
Hey, no one said side hustling had to be hard or contribute to the advancement of society. Don’t hate the player, hate the game. Just make sure to record yourself reacting to the game with outrage, so you too can cash in on this still growing niche.
Besides, science says it’s not your fault you like reaction videos. This 2016 article says “mirror neurons” in our brains could be responsible for triggering empathetic feelings. So when you’re watching your favorite YouTuber react to Freddy Krueger ripping a teenager apart, it’s like you’re bonding. Well, sort of. These feelings help to give (or at least simulate) a sense of communal involvment, even acceptance. The idea that “You’re just like me,” because you like the same movie/TV show I do.
In other words, watching a reaction video gives the illusory sense that you’re watching and enjoying something right alongside someone else. A sort of self-induced hypnosis form of socialization. It’s no surprise that many reaction channels saw explosive growth during the Covid-19 quarantine. Many of the accounts I examined for this article started around 2020, or saw a hockey stick spurt in viewership around that time.
Reaction channels have been around almost since YouTube’s inception, afterall. Starting out with the infamous maze scare prank that was big stuff back in the day. But it goes back even farther than that. Remember America’s Funniest Home Videos? As host Tom Bergeron used to say, “If you get it on tape, you could get it in cash.” Words to live by.
Now that we understand the history, the science, and the controvery behind this reaction channel phenomenon, let’s get down to what’s most important here:
Money.
Do reaction channels make money? That’s a Kool-Aid Man-level “Oh, yeah!”
I examined five of these reaction channels, ranging in size from small to medium. From only a few tens of thousands of subs to a few hundred thousand. Making sure to pick ones that were concentrated solely on “reaction.” Many reaction channels incorporate lengthy reviews of the movies or shows watched. I tried to stick with ones that were more “spur of the moment.” Review channels like Red Letter Media or Chris Stuckmann are obviously a seperate niche altogether. I also did not include movie news-centric channels that only have some reaction aspect, like Beyond the Trailer.
I also tried to pick channels with “average” people, as opposed to people with colorful “YouTube personalities.” I wanted to see what kind of success a “typical” person might encounter with one of these channels. Of course, the more engaging and friendly you are on camera, the more likely you are to attract subs, even for a low-effort niche like reaction videos. And if you’re an attractive female, you’ll have an even bigger advantage. It’s not to say anyone can’t land pay dirt kicking back and watching flicks. As I found, this niche has a huge mix of different types. But the two keys I found are that being funny and genuine led to the best results.
Screenshot by author.
It’s even better if there’s a bit of a culture clash, or “fish out of water” angle in your reaction videos. Take Ashleigh Burton of Millennial Movie Monday, a “millennial who has been sheltered from every classic movie you can think of.” Ashley first started posting regularly in February, 2020, and offers lively reactions on her channel. Here’s a screenshot of her Social Blade details:
Screenshot by author.
For an active two-year old channel with very simple content, that’s not a bad haul from Google Adsense. But as I found, Adsense is hardly the best revenue stream for many of these reaction YouTubers. Check out what Ashley’s bringing in with Patreon:
Screenshot by author.
Patreon gives content creators a chance to earn an additional revenue stream by offering their fans a monthly membership. From what I found in my search, the most lucrative Patreon accounts offered exclusive perks, like behind-the-scenes insights, early access to new content, polls to vote on which movies to watch, or livestreams. Just looking at some of the Patreon accounts was very instructive. If you want the best results, you need to be active about not just producing new content regularly, but also building a community with your fans.
So, if we take the average of Social Blade’s estimated monthly earnings, $2,283, and add in the Patreon revenue, we come to $10,236 a month. That’s over $122,000 a year for watching movies. That doesn’t count any donations Ashleigh’s fans send to her P.O. Box. Ashleigh posts a Monthly Live Unboxing livestream where she opens up gifts fans have sent her. She’s received everything from shirts, scarves, cards, books, to Little Debbie Birthday Cakes. In adddion, I’ve seen fans pay as much as $200 for Super Chat donations in Ashleigh’s livestreams.
When you add in Adsense, Patreon, and the donations, it’s possible Ashleigh could be raking in close to $15k a month or more. Not a bad side gig.
Screenshot by author.
Next up we have Popcorn in Bed, whose husband one day pointed out to her that she’d been “hiding under a rock my whole life with how many ‘amazing’ movies I haven’t seen (according to him).” Cassie, who runs PiB, started just a little over a year ago, in January, 2021, but since then has racked up substantial subs, and has some decent monthly ad income:
Screenshot by author.
Like Ashleigh, Cassie has the Patreon hustle down to a science. Check her page out:
Screenshot by author.
While Cassie’s Patreon page above doesn’t show her exact monthly income, there’s a way to get a rough estimate. Going back to Ashleigh’s page, if you divide the number of monthly patrons into the amount she makes each month, you come to about $8.18 per person. Ashley has a membership tier of $3, $8, $10, $20, and even $100. The $100 one is actually sold out. So, at $8.18, it shows she has a pretty committed and engaged audience.
Now, looking at Cassie (Popcorn in Bed), she has four membership levels at $3, $6, $10, and $15. It’s reasonable to think each Patron might be in the average of those numbers, if Cassie’s results are similar to Ashleigh’s. That would mean each patron comes out to $7 a month. Seven bucks times 2,587 total Patrons comes out to $18,109. So, that plus the Google Adsense results (an average estimate of $5,897) equals $24,007 a month. Then you have donations and Super Chats. Cassie also does regular livestream gift unboxings. Oh, and then there’s PiB MERCH.
All told, Cassie could be getting paid $300k+ PER YEAR to watch movies.
Excuse me while I sit here with my mind blown for a minute or two.
To put that sort of income in perspective, according to Medscape Physician Compensation Report, 2019, Pathologists earn an average annual income of $308,000. According to U.S. News, the top 25 percent of lawyers in the U.S. make $189,250 a year. But unlike going to law school or medical school for years, being a movie reaction YouTuber doesn’t involve going into potentially hundreds of thousands of dollars of student loan debt.
Now, to be clear, individual results will vary when it comes to YouTube. Ashleigh and Cassie’s success with reaction videos may not be typical. But even doing a cursory glance through YouTube at the numerous reaction channels that exist out there, you’ll find dozens that have north of 100k subs. If you post regularly, engage with your audience, and leverage various revenue sources like Patreon or merchandising, you can make a substantial income with this niche.
But let’s look at a more “down to earth” example.
Screenshot by author.
Shanelle started her channel two years ago in June of 2020, and like many other reaction YouTubers, saw some growth during the Covid lockdowns. Shanelle is also an actress and wants to work in comedy.
Screenshot by author.
But what accounts for the lower revenue and subscription numbers compared to Ashleigh Burton and Cassie of Popcorn in Bed? I suspect this may simply boil down to fewer postings. Shanelle’s updates average out to almost once a week for the last two years. Ashleigh has uploaded 223 videos in about the same time span. While Cassie has done 210 in almost 18 months. YouTube really does reward higher consistency, and this is also the case with reaction videos. This is a niche with a lot of increasing competition. So if you’re not posting heavily, it’s going to be harder to hold onto and build an audience.
But even if you want to pursue the reaction niche on more of a part-time basis, Shanell’s channel shows you can still make a decent side income. Hey, not everyone has the time or interest to sit around watching movies all day, even if it might pay ridicously well. She does not have a Patreon page, a P.O. Box for donations, and does few livestreams. However, in a recent livestream, I noticed she did make some high-dollar Super Chats.
But what if you and a friend want to do a reaction video? Or if you’re in a relationship, and both you and your partner want to score some sweet reaction video cash? You’re in luck, because there are plenty of profitable channels that do just that.
Screenshot by author.
Frankenstein’s Lab is a reaction channel run by “Frankenstein” and his cousin Rondo, who react to “movie trailers, music videos, sports, tv shows, and everything in between.” The two cousins have been at it for almost five years, having started back in May, 2017, and have built up a decent following since then.
I included this account to show that some reaction channels stretch back from before the Dark Times, before the Covid-19 lockdowns. And also to show that starting a reaction channel is not always as simple as going for the obvious choices, like Marvel movies or Star Wars. You have to stretch out and diversify the types of content you’re covering. Frankenstein’s Lab started to get some traction about a year after starting. It still saw really inconsistent view counts, ranging anywhere from a few hundred to tens of thousands. Then they did really well with a few videos reacting to comedian Bill Burr, as well as other comedians like Theo Von.
What’s cool about these reaction channels is you’re potentially exposing people to a lot of content they might not have seen otherwise. So don’t be afraid to get really eclectic with your choices, and mix it up. Just because an entertainer or film may have a limited following, you might strike gold reacting to their videos because you’re introducing something different to a new audience. You can also ride the coattails of a new trend or person, too. It was around the late teens era when Theo Von was starting to get popular, so Frankenstein’s Lab rode some of that wave.
Screenshot by author.
Frankenstein’s Lab is a real “workman’s” channel, having consistenty posted for almost five years now. It didn’t seem to benefit much from a “Covid Bump” in popularity. It was already well on its way before then. The two cousins have a small Patreon following. But they do utilize PayPal and CashApp, so it’s hard to say what their channel’s income might be. It obviously pulls in enough to be worth it to keep going.
Screenshot by author.
Finally, there’s ScreenSlurp, run by Australian couple Nick and Em. They started their channel in September, 2020, and have built up a pretty solid following.
Screenshot by author.
While the couple has been successful in monetizing their channel like many others in the reaction niche, and have a modest Patreon membership, Nick appears to be using their growing internet platform to help get a creative project of his off the ground. Their Instagram page has a link to a Kickstarter for an epic fantasy comic called “Creature Dwells” that Nick is trying to produce. As of now, the Kickstarter has already surpassed its funding goal. That’s a pretty cool double win there. You make a living watching movies, and help launch your own artistic career.
So, if you’re an artist or writer, and you’re looking to gain exposure or build a fanbase for your material, consider starting a YouTube channel.
Finally, these five channels are just a very small sampling of the vast number out there in the reaction video niche. Despite its controversy, there are no signs the trend is going away anytime soon. If anything, it’s growing and evolving.
If you’re considering getting into this lucrative niche, here are a few quick takeaways I learned in my research. Some of these tips overlap with what you’d need to do starting any YouTube channel, while others are specific to this niche.
Brush up on YouTube’s copyright and fair use policies, and be sure to follow the rules at all times. No sense in starting a channel if you’re just going to get banned.
Post regularly and often. Hey, you’re watching movies and TV. This shouldn’t be too hard, right? Yeah, I know, there’s this thing called the “outdoors” and “having a life.” But if you want to build an audience these days, you’ve got to rifle content out there like a World War II turret gunner.
Use Patreon! Make sure you offer plenty of extras and exclusives for your audience. You can post full-length movies on Patreon without having to cut them up to satisfy the fair use rule. Ashleigh and Cassie use that feature for their accounts, and it’s done great for them in raking in memberships.
Build a community with your subscribers. That means livestreams, lots of interaction, and maybe even tiny glimpses into your personal life. Remember “mirror neurons.” You want your subscribers to think of you as a cool friend they want to watch movies with. It’s all about building that sense of empathy and connection.
Don’t be afraid to cover stuff that’s not “popular.” You never know what might land. Or maybe your particular take on something is really unique and humorous, and that triggers the YouTube algorithm in your favor. Think of Frankenstein’s Lab when they did the Bill Burr and Theo Von videos. They went from a few thousand views on average, to millions, for those comedian-centered reactions.
Dean Brooks 