And God only knows what she could be doing to Travis Kelce.

Taylor Swift is a woman of many talents. A global pop queen and beauty icon, serial boyfriend dumper, and one of the OG YouTube success stories. With her massively successful Eras Tour now in its international leg, and her docu-concert movie premiering in theaters this week, Taylor Swift is well on her way to becoming a billionaire.

Well, you can add brain damager to the growing list of her innumerable accolades.

Attendees of Taylor’s Eras Tour concerts are reporting a strange side effect that’s causing them to forget large gaps of her performance.

Fox News reports, according to Dr. Nathan Carroll, a psychiatrist at the Hackensack Meridian Jersey Shore University Medical Center, that this is actually a legit neorological condition called transient global amnesia. Or TGA.

Says Dr. Carroll:

Individuals who experience TGA will attend an event (like a concert, wedding or festival) and later report undeniable gaps in their memory.
For example, during the event, it may look like you’re acting normally and answering questions — but later, you may not recall some of your conversations.
Unlike other amnesias, memory loss is very limited, only lasting about a day, and people don’t forget [autobiographical] information.

In other words, Taylor Swift is so damn good she’s literally blowing people’s minds. Hey, nothing wrong with that, right?

Dr. Carroll goes on to explain that other things like poor sleep, dehydration, anxiety, and anticipation can also cause the brain to blackout portions of activity. Somewhat frightening is also how Swifties don’t even realize TGA is happening to them until much later when they ironically remember that they forgot so much.

TGA reminds me of that weird driving phenomenon called “highway hypnosis.” This is where you drive for long periods of time without recollecting most of the trip. It can happen on short drives from work, or lengthy drives across the state. No doubt blasting “Shake It Off” makes it even worse.

Dr. Soha Salman, another psychiatrist working at the ridiculously wordy Hackensack Meridian Jersey Shore University Medical Center, also blames other unique aspects of Taylor’s concerts like the nostalgia vibes and the emotional connection fans have to her music.

The doctor mentions how things like elevated blood pressure, stress hormones, and the release of cortisol and adrenaline could also be causing the mass short-circuiting of Swiftie brains.

But it’s what Dr. Salman had to say about the use of cell phones that interested me most:

By simultaneously trying to use your phone and watch the concert, you may overtax your working memory and affect your ability to store those specific memories.

Studies have also found that when we are recording something with our smartphones, we are relying on them to remember for us. This could lead to poorer recall of the event later.

Experiencing concerts and other events through the smartphone is something I’ve noticed has become a bizarre modern trend. I realize many are using social media apps to share what’s happening with their friends. But then aren’t you short-changing yourself by missing out on what’s happening right in front of you by acting as a virtual host? Seems counter-productive and unnecessarily burdensome.

Real friends would tell you to pay attention and enjoy the show, and not worry about sharing every second of it with them. Live in the moment. But then I guess everyone feels entitled these days to digitally inhabit someone else’s point of view. “If phone says I can, then I should,” is the mantra.

People vastly overestimate how much “mental bandwidth” they’re capable of sustaining. And in the case of TGA, they’re overextending themselves and losing their memories in the process.

Not to mention their wallets. Taylor Swift tickets ain’t cheap. At her last U.S. stop at SoFi stadium some tickets were going into the five digits, with the cheapest in the nose bleed sections as much as $700 or more. A hefty price for what turned out to be, well, a forgettable experience.

Ms. Taylor Swift could do her devoted fans a big favor by telling them to put away the phones during the concert. At least for a little while. That is, unless she wants to be forgotten.

Thanks for reading. I’m also a novelist. You can check my books out here.