Tired of Getting No Matches On Dating Apps? Just Lower Your Standards Into The Basement

My brief experience with Match.com.

Made with Midjourney

As an experiment, last night I created an account on Match.com. I know, I know. Why the hell would I do that in this day and age? Dating apps have gone the way of the dodo bird and all. Well, I like to think of myself as a sexy rogue scientist. I don’t have any credentials, degrees, or research papers to show for it. But so what? Edgar Allan Poe dreamt up black holes and the Big Bang theory (the theory itself, not that stupid show) while scribbling drunk off his ass decades before so-called “real scientists” confirmed them. If he can theorize things, I can too.

I says to myself, there’s just no way all these reports I hear of the shockingly low number of quality female matches on these apps can be correct. It has to be Red Pill Propaganda. Fake news designed to demoralize men so they don’t even bother trying in the first place. Disinformation to help juice the search algo for all those Andrew Tate “woman-hating” clones out there. I refused to believe any of that. I will remain an eternal optimist.

Anyway, I create my profile. It’s easy, and only takes a few minutes. I even uploaded a few hot pics of myself. I mean, all pics of me are hot, but just to clarify. After inputing all the necessary info, Match then confronted me with some criteria questions. Would you date a woman with kids? Since there’s not a “Fuck no, I’m not a step-sucker,” option, I had to contend with just clicking the box for “No.” Then there’s a tab you can click that says “must-have.” That means single mommies will be EXCLUDED from your results. Good riddance, says I. I’m not into funding some other man’s sperm bank. I mean, when you go into Mcdonald’s, do you start digging into the trash can for a leftover half-eaten Big Mac? No. You walk up to that counter and order a brand new one. Only degenerates, beggars, and the mentally ill eat out of trash cans. So, why would you treat your dating life any different?

Next came the age criteria. I’m 42 so I usually set the age between 27–35, but I was feeling magnanimous so I upped it to 37. I know super old Bill Belichick, 70s, is dating some hot chick in her 20s these days. But since I haven’t won any Super Bowls (yet) and I’m not worth $100 million+ (yet) I have to try to be realistic. It is what it is.

I live in the upper midwest, which is basically like living on Mars at a giant truck stop. So, usually on ANY dating app I have to expand the search zone out as far as reasonable in order to get any matches whatsoever. This time I set it to 350 miles. Though honestly, 345 miles of that is just me humoring the site. I don’t think I’d make the effort to even cross the street these days for a date, much less travel across an entire state. But you can’t just put five miles where I live, and even 50 miles wouldn’t be enough. Tree fiddy felt like a happy medium.

Then, it was off to the races. If by races, you mean a pitiful rogues gallery of candidates. Like, I’m pretty sure Batman fought some of the freaks I saw. Match doesn’t let you search by grid unless you have an upgraded account, so I was forced to inspect each profile one by one “swipe-’em” style. It took about as long to get through them as it does to read this paragraph.

How did I do, overall? It was absolutely awful, to be blunt. I ran into the same issue I had with speed dating, which I talk about in this article here. Out of about 20 or so candidates, realistically I’m left with only about 2–3 that are legit potentials. Meaning women who aren’t too old, aren’t fat, don’t exhibit a bad attitude toward men or have “trauma,” aren’t covered in sleeve tattoos, don’t have a list a mile long of necessary atttributes for the perfect man, and haven’t done the ol’ slut-to-born-again-Christian routine so many post-30 year-old ladies like to do these days.

Match has the gall to beg for pricey upgrades. Like I’m going to pay $40 for a meager 2–3 above average profiles that are most likely months old and long forgotten by their users, or are getting spammed by a hundred other dickheads on the daily.

Sometimes, Match would get clever and try to sneak one in from my reject list. I’d be swiping along and then suddenly see a half-decent female, click on their profile, only to see she had two kids at home, or see that she was 48 years old, or see some other disqualifying bullshit. LOL, nice catfish, Match, but this guy has standards.

It’s hard to understate how atrocious these results are. This is Match.com, which is basically the Wal-Mart of dating apps. The Match Group owns like half the online dating sites. I think Match itself is the biggest dating site on the planet. Yet by simply tweaking a few parameters over a massive region and adjusting for women in the PRIME dating/marriage range, I was met with nothing but slim pickens, though ironically few were actually slim. If Match results are total shit, I can’t even imagine what lesser sites might produce. Probably something from the Garbage Pail Kids. Gross.

It’s not really Match’s fault, I guess. They only show you whoever signs up. Dating apps aren’t as popular as they once were. The best people are typically not on or in need of dating apps. Or maybe they’re using Facebook, Instagram, or other sites.

Then it hit me. My eureka moment. What if I were to lower my standards? Or abandon them altogether? What if I tried removing ALL my previously set parameters. Surely that would open the floodgates of opportunity. Surely, by some chance, I’d happen across a nugget of gold in this landfill. Right?

Nah, fuck that, I thought, and deleted my account less than an hour after opening it. So long, Match. Burn in hell.


Years ago, when I was a little kid, I had this sudden weird urge to dig a hole in my backyard one day. Why? Hell if I know. It made sense at the time. So, I grabbed a shovel and started digging out behind a giant bush in the corner of the property. I dug and I dug and I dug until it was past nine o’clock. The sun was still out as it was summer. I had probably reached maybe three feet and had a nice heap of dirt beside me. My step-dad came out and asked me why I was digging the hole. I didn’t have an answer. What kid has a rational explanation for anything he does? I just kind of stood there, shrugged, and then went back to digging. He was wearing shorts and tube socks pulled all the way up. He was the kind of guy who needed his tube socks always pulled up past his calves. He stands there a bit. I keep shoveling with his stupid step-dad tube-socked feet in the corner of my eye. Finally, I hear him sigh and then walk away from me, leaving me in peace at last. Not long after my hole has become the shape of an upside-down tear drop as I couldn’t flatten the sides anymore. And that’s when I see something at the bottom.

A little piece of blue something. I reached down to pick it up, straining my shoulders against the top of the hole, until I am able to pinch it between my fingers. It’s a piece of plastic. Maybe from a shopping bag. Or perhaps the coating of a pipe that peeled away. Except there’s no pipe in my hole. It’s just this random tidbit that somehow got down in the dirt and stayed there until I rescued it from oblivion. I take this little blue “treasure” inside with me and store it away. I’ve since lost it. But it became a haunting metaphor for life about chance, timing, opportunity, and such, that I’ve thought about from time to time. I’ve applied the metaphor to job searches, school applications, business ideas, stories, and now of course dating websites. Dig and dig only to end up with a piece of trash. But who knows. Maybe if I’d dug just six feet to the right where my step-dad’s tube-socked feet were standing I might have dug up a wheat penny. Or maybe hit an electrical line and shocked myself to death.

Don’t Worry, These 13 New Dating Apps Are Here To Fix The Dating Woes Of Today

Including a sure-to-work idea for one that I came up with myself.

Made with Midjourney

Are you an average guy who’s tired of striking out with the honeys on popular dating apps like Tinder and Match? Are you a woman who’s fed up mindlessly swiping on random dudes?

Well, don’t you worry. Socially conscious venture capital has your back. Here are 13 of the absolute best all new dating app startups that are sure to usher in a new age of love and relationship bliss for millions of lonely singles out there.

(Also, I have a BONUS genius dating app idea of my own down below that you’ll want to check out, especially if you’re an investor. So be sure to read all the way through to the bottom.)

1. Smitten

Smitten’s schtick is using creative games and interactive ice breakers to help bring lonely hearts together, while promising to make conversation easy.

This is a great development as we all know the biggest problem for men on dating apps is that too many women want to message them. But what’s a guy supposed to say? I don’t know! Thank God Smitten’s been invented to help take all the effort and guesswork out of coming up with stuff to discuss.

2. Datefit

This app aims to help connect people who are into fitness, healthy living, and want to become the “best version of themselves.”

I don’t know about you, but typically people who fall into that elite “Type A” category already have an active social life and a lot going on for themselves. I don’t see too many high-powered types needing some stupid app to find the love of their lives.

Also of note, more than half the adult population in the U.S. is obese. And that number is only going to climb. Just look around. Nobody cares about being the “best version of themselves” unless they’re some weirdo hanging around a Tony Robbins seminar. So good luck chasing after a rapidly shrinking market, Datefit. Maybe try rebranding to “DateFAT.” Now THAT’S a billion dollar idea.

3. Clover

You probably think to build a company that attracts millions in venture capital you have to be original and offer something unique and valuable. Well, you’d be wrong. Clover has the most generic description ever, promising to help people find “high-quality dates with minimal effort.”

Thanks, but no thanks, Clover. According to a pop-up ad I’m looking at right now, there are tons of hot women in my area that want to fuck me. And I didn’t even have to download an app. Suck on that.

By the way, Clover has gone bankrupt and its app is defunct. Shocker, I know.

4. Lex

This forward-thinking “text-based” dating app was founded for the LGBTQ+/trans/non-binary crowd, but switched its focus from dating to community last year. Wow, even dating apps are transitioning these days.

But if Lex is going to get into text-based forums, they’ll have their work cut out for them. Everyone knows if you want to find true love you go to 4Chan.

5. Crossed

Serial killers and stalkers rejoice! This app helps connect people who “have recently crossed paths” using geolocation.

Finally, no more having to lurk in the shadows or dark alleys while hunting down your latest infatuation. If only John Hinckley, Jr. could have had this app, he might have been able to win Jodie Foster’s heart without having to go through the trouble of almost assassinating President Ronald Reagan.

6. Marriage Pact

This app aims to help college students find their life partner by using a questionnaire-based dating system.

Because if there’s one thing college students definitely want to do, it’s take yet ANOTHER damn test. Maybe try making a dating app based around keg stands, cramming for a biology final, or banging out a five page essay on Nietzsche two hours before it’s due.

7. Dua.com

At first I thought this was an app designed to get you a date with singer Dua Lipa. Talk about an Illusion.

But instead, it’s just supposed to connect people from different cultures with those who make them “feel at home.” Dude, I’m from Philly. If you want to make me feel right at home, you’ll need to jack my car, cut me off going 85 while driving on the expressway, or spit at my feet while I’m walking down the sidewalk.

8. Quivr

This app lets you play Cupid, or you can let someone else be a matchmaker for you.

What a great idea. Let some random stranger decide your fate in life. Why stop there, though? Just have an app that randomly connects you with some person and only that person. You could call it Randomr or Arbitray. That’s how this works, right? You just delete a letter from a word and it instantly becomes a million dollar app? Wow. I just founded two dating apps right there. I’m a genius.

9. Couple.ai

You didn’t think we’d explore the latest cutting edge dating apps and not find one using AI, did you?

Couple, or Couple.ai, uses online interactive events like speed dating and trivia, combined with artificial intelligence to help forge matches. Basically, the AI tracks your every move, learns from it, and then delivers highly compatible matches. Not a bad idea. At least now when you get ghosted or another date fizzles because you don’t share the same liking over the latest dumb Netflix show, you can just blame the algorithm.

10. Bloom Community

This cutting edge app is geared toward sex-positive people in the LGBTQ+ community.

Hey, no fair. Why does it always seem people who are sex-positive are exclusively in the LGBTQ+ camp? What about us straights? Don’t we get an app for no-strings meaningless sex that’s sure to leave us empty shells questioning the meaning of life, too?

11. Blueheart

You think you know about love? You don’t know the first thing! Luckily, Blueheart is here to “put things right” by using a combination of “courses, exercises, and science-backed advice.”

Man, that’s an awful lot of homework. But what if you’re only on a dating app to get your dick sucked? How much studying do you got to do for that? Hopefully just a quick fill in the blank quiz or something. But then I guess you’d have to change the app’s name to Blewhard.

12. Ex-human

Tired of presenting yourself honestly in the hopes of attracting a like-minded partner? Now you don’t have to. Ex-human allows you to create customizable “AI Humans” and characters that will do all the interacting for you.

This is fantastic. Maybe I can import one of my many anon Reddit profiles I used way back in the day, and put it to work helping me lure the love of my life. Hello again, AssCheese69420.

13. Hulah

This one is my favorite. Hulah takes Bumble’s idea where women get to make the first move and goes light years beyond. I’ll let the app explain:

Here’s how it works: As a single woman going through men, you’ll only see the best of the best guys because every guy on Hulah has been endorsed by a woman to be on the platform. If you’re a guy who is lucky enough to be endorsed by a Hulah ringleader, you’ll earn points for good, gentlemanly behavior.

This is honestly very brilliant as it mimics the way some women play matchmaker with their friends in the real world. It’s also great because I’m sure there’s no way this can be gamed. It’s not like a guy could just pay a couple girls to endorse him on the app so he looks like Prince Charming. We know scams and fake profiles don’t exist on dating apps whatsoever.

It’s also incredibly encouraging for average guys. Most of whom can barely get one woman to return a message. Now they need one to endorse them just so they can be presented on some shitty app like a show pony? Good luck with that. You might as well rename this app “Rich Alpha Male Chads with Golden Cocks” because that’s just about the only guys who will be using it successfully.

Wow, that’s a lot of dating apps that I’m sure will all work extraordinarily well. Now we just need an app that lets you use all these apps simultaneously. I like to be as efficient as possible when wasting my time.

On the plus side, I’m glad no one has yet stolen my brilliant idea for a dating app. Allow me to present:

CerealDater

Made with Midjourney

A dating app that brings singles together based on their favorite breakfast cereals. Are you a Wheaties man? A Lucky Charms girl? You could meet your Count Chocula cutie or Cinnamon Toast Crunch chick. “How’d you two lovebirds meet?” they’ll ask. “Oh, we’re both Corn Poppers,” you’ll say. No matter if you’re a Frosted Flakes Freddy or a Raisin Bran Betty, you’ll be sure to couple up through your cereal of choice. Try CerealDater today.

Online Dating Profile Clichés That Annoy The Hell Out Of Me

They’re also what’s possibly killing the dating app industry.

“She’s fluent in sarcasm, too? That’s the third one in ten minutes.” (Made with Midjourney)

Online dating is a pathetic slog anymore. Which is why I gave it up years ago. It’s like rummaging through the junk drawer looking for your favorite keyring, and instead finding a rusty pair of scissors, chewed-up No. 2 pencils, and a coupon for Lay’s Potato Chips that expired 18 months ago.

Dating apps make it easy to doom scroll through infinite faces, thumbing left or right with snap decisions. Though I found it was often what was written (or the lack thereof) in the bios that put me off, no matter the attractiveness of the face. People put so little thought into their profiles when it’s all you have to go on.

Your writing reveals a lot about you. What and how you write can indicate your intelligence, wit, self-awareness, education, social class, and perhaps even your character.

Here are some annoying cliché phrases I came across far too often, and my no-holds-barred opinions of them.

“If you want to know more, just ask.”

Thank God, because I have a detailed census questionnaire to send your way.

I mean, of course if I want to know more, I’ll just ask. No shit. That’s the whole idea of using an online index of random single people. Do you think if I find your profile and become interested but I DON’T see an invitation to “just ask” I’ll just be stuck wondering what to do next like a Sim person walking in place against a wall?

“ . ”

No, that’s not a mistake. I’ve really come across profiles with nothing on them except a simple period. Yes, some people do this with the intention of filling in their bio later, but I’ve seen it on profiles I knew were weeks old.

What is it about bio pages that stymies so many people? How hard is it to write about yourself? Even just a few lines? Are women too modest? Are they skeeved out by putting down details about themselves onto the internet? It shouldn’t be that hard to summarize yourself in a few sentences. No doubt any woman at least in her early 20s and beyond has had to do job interviews where they’ve had to talk about themselves on the spot. Yet a simple bio page renders them mute? Weird.

“Do I look like I need to add details about myself?” (Made with Midjourney)

“I’m fiercely independent.”

This is like the “Eat, Pray, Love” of 28+ professional boss bitches. Yeah, we get it, you’ve got a business degree and you’re making $78K a year in the big city working for Dipshit, Inc. Congrats on making it to mediocrity. Girls really do get it done.

If you’re truly “fiercely independent” then you’re most likely not really interested in a relationship. Those are kind of 50/50 things. So then why the hell are you even on here? You do realize that a phrase like “fiercely independent” sends a not too subtle message of unfriendliness, hostility, and a desire to be left alone, right?

My theory is that this phrase springs up due to an unconscious conflict between a woman’s need for affection and her feminist I-need-a-man-like-a-fish-needs-a-bicycle social conditioning. Like how in Get Out the personality submered in the Sunken Place emerges when they see a flash of light. “Fiercely independent” is the compromise. Yes, I deserately need love. But I’m also totally strong and independent, too.

“Fluent in sarcasm.”

Aww man, just what every guy wants. A sarcastic asshole to deal with.

I saw this one a lot as well. I suspect it’s evidence of the toxic “Twitterification” of discourse. Or it could be a stupid Moo-llennial thing, in which one becomes buried under so many layers of irony and unseriousness that one’s head becomes lodged up one’s rectum. Or maybe it’s just another bothersome cliché signifier of hipness and badassery.

It’s one thing to be snarky writing online articles or tweets. Or with your friends at the bar. But I wouldn’t lead with my ability to caustically banter if I was trying to attract a partner.

“You could be a part of this.” (Made with Midjourney)

“My kid(s) are my whole world.”

I bet they are. If only contraceptives or the idea of choosing a man who isn’t a loser or psychopath to be the father of your children were also your “whole world” as well. Maybe then you wouldn’t be a broke single mom on a dating app looking to snare some poor sucker who should know better.

I don’t date single moms for the same reason I don’t visit places like Chernobyl or go on deep sea dives inside oil barrels operated by Xbox controllers. No man should. And if more didn’t, this epidemic of single mother households would begin to diminish.

Fellows, please. You’re not a stepdad. You’re a step-sucker.

Single moms will write this down to communicate how much they love their child(ren). Which is great, of course. But how much could you really love them if you’re willing to bring some strange man into their lives, especially one who may have no kids of his own? There are substantially higher rates of conflict and abuse between step-family. To say nothing of the difficulties that often occur in the adjustment period of a new family dynamic. It’s rarely The Brady Bunch.

“Tired of the games. I want something real.”

This is almost always written by someone with excessive baggage. Baggage that they brought on themselves due to poor partner decisions and bad lifestyle choices that they’ve taken little to no acountability for. When I see this it’s the equivalent of seeing those highway reflector cones police put up near a bad wreck. Proceed with caution or avoid altogether.

A common variation of this is something like, “Looking for a real man.” Or, “I want a real man.” Excuse me, but what the hell does that even mean? What is a “real man?” There’s never a concrete definition. It’s just an empty phrase. You might as well be asking for a “good person.”

“Are there any real men left?”

Nope. We were all replaced in the 1970s with pod people. Didn’t you know? It was known as The Great Swap. The Deep State’s been covering it up. I’ll probably be killed for mentioning it.

Aside from the slightly insulting and entitled undertone of this cliché phrase, there’s also the subtext that a woman’s screwed around a lot with fake men (i.e. fuck boys) and now that the party of her youth is over, is looking for a legit relationship that doesn’t involve being used like a public toilet. Or it’s evidence of relationship baggage and “trauma.” Either way, it’s just more highway cones.

“I’m not here for hookups.”

This one isn’t totally bad. It’s like putting up a “Please stay off the grass” sign, even though you know the neighborhood kids are going to come clomping through anyway.

Except very often, like the previous two phrases, it’s indicative of a woman with a rough past. Of one who’s trying to break out of the party life. It even comes off like it’s something she’s telling herself more than telling potential guys scrolling through the app. Like an affirmation.

And does it even work? Will your typical fuck boy read that and go, “Hmm, this one will obviously be immune to my innate charm. I think I’ll leave her alone. Afterall, if she wrote that, she must surely mean it.” Or will he be like those neighborhood kids and come racing through the corner of the lawn anyway? If I know fuck boys, they usually don’t follow the rules or care about things like feelings. That’s why they’re fuck boys.

“I’ve been hurt before.”

Thanks for letting me to know that you’re in all likelihood a complete basket case. I’ll be sure to steer clear.

Why would you broadcast this? What is the relevance? What am I, a random dude, supposed to take from this statement? Is this supposed to activate some white knight gene that will compel me to ride to to the rescue? Is this like a Bat Signal for simps, to come and lavish you with emotional support and free dinners? GTFO of here. Learn to deal with your past on your own and be discreet about things. You think you’re the only one? Everybody’s been hurt before. That’s life.


Anyway, that’s quite enough. I appreciate the numerous women who used the above clichés in their shoddily-detailed “profiles” that resemble more the scribblings you’d see on a toilet stall than a mini-biography indicating one firmly resolute in finding a suitable partner. They served as excellent sign posts alerting me which entities to avoid. They also saved me money as I realized paying for a subscription was clearly a total waste. They might even be the reason Bumble’s stock has crashed 90% since its inception. Who knew clichés could kill a billion dollar industry?