How Much Do You Need To Be Considered“Rich?” Ten Million, Apparently

According to Grant Cardone, that is.

Made with Midjourney

Is he wrong? Technically, no. Based on inflation, a million dollars back in 1960 is equal to almost $10.6 million now.

Cardone and the article from Yahoo Finance add:

“A million was a lot of money in 1960. If money deflated at the rate that it has in my 65 years, money is worth 10% of what it was then. So, if a millionaire was rich in 1960, you need $10 million in 2024 to be considered rich.” According to him, if you’re still using the idea of $1 million as a benchmark for wealth, you’re behind the times.

Cardone is not the only uber rich guru sounding the alarm about the rapidly rising bar of what’s considered “wealthy.” Andrew Tate, Suzie Orman and others are repeatedly out here warning that even a few million is nothing anymore.

Michael Saylor, Mr. Bitcoin himself, has mentioned how the real rate of inflation is closer to 7%, not the traditionally lower figure of 2–3% that the government likes to quote.

The true rate of inflation is probably unknowable because it’s a constantly shifting figure. But Saylor’s not wrong. Things like college tuition and housing have gone up way more than 2–3% a year over the last few decades. As I’ve written about before, a base model Honda Civic (a popular middle-class car) was $13,000 back in 2004. Now it’s closer to $25k. That same model car, by the way, cost anywhere between $1,850 to about $5,000 back in 1984.

That’s an astounding rate of cost growth. Granted, Civics over the years have seen technical improvements and such that have inflated the costs. But a five-fold rise in 40 years for a basic set of wheels? That’s a lot.

Then you have housing. In some states the average cost of housing went up over 10% just between 2023 and this year. In some states like California such astronomical growth is a given pretty much every year. The Covid pandemic stimulus and money printing only made things worse. Prior to 2020, homes in the suburbs outside Philadelphia, where I went to high school, were routinely $300k-$500k to start. They were obtainable. Now the floor is $500k+, making housing in the area I consider home almost out of reach.

So, yes, the true rate of inflation is certainly higher than 2–3%. Seven percent is probably about right give or take.

Cardone, Tate, Orman, and Saylor are right to warn about the spiraling cost of living. But how useful or worthwhile is it for the average person to try to achieve a figure like $10 million? All this guru cauterwauling is kind of pointless when you consider that the median net worth for retirees is closer to $200,000.

Even if the average retiree net worth is closer to $1.2 million, that number is skewed by the ultra wealthy. And it’s still way, way behind the ten mil figure Cardone quotes.

Rather than being obsessed with making everyone try to get a bigger number, shouldn’t the focus be on what’s causing all this inflation? Why is our standard of living being rapidly eroded away? Why do we accept that tuition will just rise way beyond the rate of inflation? Or that things like real estate will just go up ridiculously higher no matter what? All while our wages stay stagnant relative to the cost of living? Why do we just accept those things as if they were cycles of the moon or river currents? Pure natural phenomena with no human element controlling them.

Just recently the longshoremen went on strike, giving the country a little scare for a few days. One of their demands was a pay rise of 61%, which evidently they’re going to get. Labor rights activists and other pro-union types may celebrate, except this pay rise is only going to trickle down into the cost of unloading stuff at port. This will increase costs for everyone else. Meaning you and me.

The longshoremen are not wrong to seek higher wages. Everyone wants to get paid more and be richer, obviously. But the pressure of all this inflation and the rising cost of living has created a rat race treadmill panic that virtually guarantees that most will lose out anyway.

I read an article on here a few days ago about how the American Dream is dead for Gen-Xers and beyond. And how the Boomers had it best. I left a comment about how most complaints that generations after the Boomers have about being “screwed” are related to the rising cost of tuition and housing. Without those twin cost threats, life becomes way more manageable. In the effort to make things “affordable” to more people, the government intervened in those two areas significantly, via low interest rates and government-backed student loans. That intervention has only driven up those costs way more than they would have otherwise.


Bad government policy and government spending have largely driven inflation. Inflation is not magic. While gurus like Cardone and others are not technically wrong, the focus shouldn’t be on more “toxic wealth accumulation.” That’s an unwinnable quest. The focus should be to rein in reckless government spending and irresponsible central bank lending, which only hurts the very people those institutions say they’re trying to help.

When you’re being told that even if you’re a millionaire you’re “broke” and essentially hopelessly behind the curve, that doesn’t mean it’s time to dig in and “grind harder.” That means it’s time to focus our efforts on examining the messed up system in which we live, and to figure out how to get it to stop screwing us so hard.

Inflation Nation – A Honda Cost $13,000 in 2004

Inflation is so scary when you really look at it.

Source: Midjourney

It feels weird, but I’m at the age where I’ve developed some perspective on the outrageous rising cost of living. I can finally say things like, “Back when I was young ____ used to cost so much less!”

Of course, everyone’s getting eaten alive by inflation these days. On TikTok, there are people comparing grocery receipts of today with that of just four or five years ago. With the exact same items and brand names, too.

I remember purchasing Old Spice Pure Sport 3.4 oz deodorant in Wal-Mart four years ago for about $2.99, or sometimes there’d be the two for $5.00 pack. That same size and brand currently costs $4.47 for just one according to the website. I live in North Dakota, so that price might be higher or lower elsewhere. But that’s almost a 50% increase in just four years. Ridiculous. But you can’t put a price on keeping B.O. at bay, right?

By the way, I don’t seem to recall my income going up by 50% over the last four years. Someone’s losing ground here, and I think it’s me.

I know, I know. Why didn’t I go all in on GameStop back in 2021? I could have so easily been a millionaire. How stupid was I?

Inflation is known as the “hidden tax.” But that kind of undersells its malicious and destructive presence. That’s like calling Michael Myers the “hidden prowler,” instead of, say, a terrifying homicidal phantom. Dr. Loomis hit the nail on the head by calling him “pure evil.” Which is something you could also call inflation.

Even Michael can’t afford a new mask due to the rising cost of inflation. Credit: By IMDb — Photo taken by Ryan Green, Fair use, https://en.wikipedia.org/w/index.php?curid=65823405

Inflation is a result of money printing, government spending, and whatever those three witches were brewing up in Macbeth. Double, double toil and trouble, indeed!

What makes inflation so frustrating and demorializing is that it’s impossible to overcome or avoid. Watching it is like being tied to the railroad tracks and forced to wait for the locomotive to come barreling over you full steam ahead. All the while the sinister mustachiod villain who left you there gets away scot-free and cackling.

All you can do is invest and hope for the best to try and stay ahead of the “blast radius” of inflation as much as possible. But therein lies another problem. What do you invest in, and will it beat the real rate if inflation? According to the Federal Reserve and government reports, inflation is currently ticking back down to 2%, the desired annual target.

But Michael Saylor, the CEO of MicroStrategy, seems to think the “real” rate of inflation actually averages 7% a year. That means that even if you’re investing in the S&P 500, which averages a 10% growth rate every year, you’re only just keeping your head above water.

Saylor is known for loving Bitcoin, and sure, if you’d bought it five or more years ago you’d have realized massive gains. But who’s to say Bitcoin will keep providing such high returns, and how long it will take to get them?

Gold has risen nicely over the last 20 years, but the yellow metal has also had decades of sideways action and decline over its long history. And how practical or safe is it to store your nest egg in gold? I keep a little myself, but only it’s a small allocation.

Real estate has gone up big, too, especially in some states. Many northeastern and western states like California saw real estate grow by as much as 20% over just the last two years. But such a stratospheric growth rate also causes new and younger buyers from being locked out of the market.

Realistically, the average person is left with trying to escape Michael “inflation” Myers by investing in S&P 500 and Nasdaq index funds via retirement plans and personal brokerage accounts. That’s not the worst option. But that’s like only running from Michael on foot. A car would be much better. Or a V-2 rocket.

Michael “inflation” Myers, Source: Midjourney.

I remember 2004 like it was not that long ago. Bush was calling Kerry a “flip flopper” on the presidential campaign trail. The Red Sox won their first World Series since the Middles Ages. And a base model Honda Civic DX only cost about $13,000.

$13,000! That’s nothing! Peanuts! I could make that with a newspaper route. Well, actually, $13k is nothing to sneeze at, but it is managable and within reach.

What’s a base model 2024 Honda Civic LX sedan cost now? According to Car and Driver, $25,045.

$25,000! That used to be a GRAND prize on Wheel of Fortune back in the day. Now it barely gets you the quintessential middle-class starter car. Not counting taxes and other fees.

Honda Civics have nearly doubled in price over the last twenty years at an annual growth rate of about 3.32%. If they were to continue at that rate, then by 2044 they’ll cost like $50,000.

This is something you have to keep in mind when it comes to planning retirement and managing future expenses. If you retire with a million dollars in 2044 and plan to follow the 4% rule (meaning you take out 4% of your portfolio to live every year) that means you’ll only have $40,000, which won’t even be enough to buy a new Honda.

Sure, you could buy a used car. But remember, they’re all likely going to double in price, too. A used 2020 Honda Civic with 35,000 miles today might cost $20,000. But in 2044 that same four-year used vehicle will probably cost $40,000. So, you still have nothing leftover to live on in that scenario.

2044 may seem far away. But it’s not. It’s really not. The last twenty years went pretty fast to me. The next will go fast, if not faster. If there’s one thing we’ve all learned about inflation recently, it’s that it can get out of control very quickly and make life very difficult, unless you’re already rich.

Michael Myers has put on some good Nike running shoes the last few years, and if you don’t stay ahead of him, you’re going to feel his butcher knife in your wallet before long.