Make $10k+ a Month Talking About Cryptocurrency

On March 3, 2023March 3, 2023 By Dean BrooksLeave a comment

Niche Knowledge #2: Altcoin Daily

Source: https://www.youtube.com/@AltcoinDaily/about

By most accounts, crypto is still in a bear market. But not if you’re in the business of doing daily updates on the crypto space.

Niche Knowledge, the series devoted to exploring lucrative business niches that real people have found real success in, next takes a look at the rapidly growing YouTube channel Altcoin Daily.

Overview

This is a channel that I, like many others, discovered around the beginning of the last crypto bull market — roughly late 2020. But since then, the channel is still chugging along nicely.

Altcoin Daily, as the name suggests, uploads daily news recaps, opinions, and interviews with experts about all things cryptocurrency. The channel was started by brothers Aaron and Austin Arnold back in January, 2018. That was back in the depths of the last crypto recession, when Bitcoin fell as low as around $3,400 a coin, and Ethereum was as low as $85. Talk about starting at the “worst” possible time. But like many businesses that become uber successful, Altcoin Daily took advantage of the crypto freeze, and began building its brand.

Since its start the channel has grown to almost 1.3 million subscribers, and become a powerful voice in the crypto space. The brothers have interviewed the likes of Raoul Paul, other popular YouTubers like BitBoy Crypto, Benjamin Cowen, Robert Breedlove, and many others.

Their videos provide not only timely updates, but important context that makes the high-tech crypto world accessible to everyday listeners. They are big crypto investors themselves, and have demonstrated a keen insight into the space, offering neutral, largely hype-free analysis.

Monetization

According to Social Blade, Altcoin Daily currently makes anywhere between an estimated $953 — $15,200 per month, or $11,400 — $182,900 per year, from Adsense.

However, like many crypto channels, Altcoin Daily utilizes affiliate links a great deal, which certainly adds significantly to the site’s bottom line. Affiliate deals include companies like Coinbase, Ledger, and events like Outer Edge and the convention Bitcoin 2023 being held in Miami Beach.

The only merch the channel currently sells is a simple pint glass, through Spring. Typically brands try to hawk t-shirts, hats, and other apparel. But Altcoin Daily seems content with keeping things basic on the merch side.

Altcoin Daily also has a significant following on Twitter that nearly matches its YouTube subscription army. The brand has 1.3 million followers, and tweets out on a daily basis.

Niche Deets

The videos on the channel reliably get tens of thousands of views. Usually ranging between 50k to the low 100k mark. Interestingly, none of their videos have yet to crack the million view mark. Their most watched video is “How Much Cardano (ADA) Do You Need to Become a Cryptocurrency Millionaire in 2021?” featuring Bitboy Crypto, with 726,000 views. This proves you don’t need videos to go viral and get millions of views if you’re trying to make a go of the YouTube game. You just need to pump out content consistently, and let the YT algorithm do its work.

Of course, it helps if you’re in a good niche like cryptocurrency, which is a space that’s only going to grow more over time.

Altcoin Daily’s thumbnails are eye-catching and somewhat clickbaity, making sure to usually include a human face. The YouTube algo tends to like seeing faces in the thumbnail.

The channel’s stats over the last few years tell an interesting story. Here’s a screenshot of a chart from Social Blade:

As you can see, during the end of the last crypto bear market, through the end of 2020, Altcoin Daily experienced steady but largely flat growth. Then when the bull market kicked in demonstrably at the end of the year, and the beginning of 2021, the channel hockey sticked upward. But since the the boom cycle ended, Altcoin Daily has plateaued into its slow and steady rate of growth.

These charts show the strength and the weakness of the crypto news niche. Bear markets are tougher to grow in. Bull markets may be easier to find traction, but they last for briefer periods. So if you’re looking to start a channel or site devoted to cryptocurrency, you’d better be prepared to stick it out for the long haul. Especially now, with the asset class still down, and a looming possible recession and near-certain continued interest rate hikes on the horizon.

From an SEO/keyword angle, a crypto channel gives you the opportunity to rank for brand new coins and tokens just as they’re released, provided you’re staying up to date with the latest news. Imagine if you’re among the first, or even the first, to break a story on a new crypto project. And say that project takes off down the road. You might be the beneficiary of that rising tide, catching some of the traffic that builds off the growth of that project. Nowadays, it’s a tall task to rank for well-known high cap coins. But that doesn’t mean you can’t keyword capture the more niche projects out there before they potentially get big.

Summary

Overall, this a channel I like for its plain, soft-spoken, and reliable uploads. As of now, Altcoin Daily has posted over 2,000 videos. That shows remarkable dedication. But the end result has been a channel that thus far has gained 158 million views, and counting.

While it’s impossible to know exactly how much the channel makes from affiliate sales, between those and Adsense revenue (and sales of pint glasses), it’s not hard to imagine Altcoin Daily making several hundred thousand dollars a year. That’s impressive when you consider that many big news outlets are laying off employees and struggling to even stay afloat. Not bad for two brothers who started a simple channel talking about their favorite topic cryptocurrency just five years ago.

Become a Millionaire Posting Cop Cam Videos

On February 26, 2023February 26, 2023 By Dean BrooksLeave a comment

Niche Knowledge #1: Code Blue Cam

Source: https://www.youtube.com/@CodeBlueCam/featured

Welcome to the first edition of a new series I’m starting called Niche Knowledge. A series devoted to covering all sorts of fascinating and lucrative business niches where real people have found huge success.

These niches won’t be only limited to online ventures, but I’ll be concentrating mainly on YouTube and other web content at least to start. I’m fascinated by the idea of ordinary people starting a simple business like a website that becomes worth millions. It’s something I always wished I could do. I was always told you had to pick a specific niche if you wanted to succeed. But I could never just pick one. So I decided why not investigate all of them? Or at least as many as I can.

I hope you enjoy these niche profiles, and become inspired to start a business of your own. Each profile will have an overview of the business, how it works, and of course a look into how much money it makes. I’d like to perhaps do interviews with creators in the future also, but we’ll see.

First up is a YouTube channel I discovered a few months ago and have enjoyed watching: Code Blue Cam.

Overview

Code Blue Cam obtains primarily cop cam footage through Public Records Requests, according to its About page. The channel is not affiliated with law enforcement, and sometimes fees are required to acquire police footage.

According to the website Social Blade, which tracks statistics for YouTube channels, Twitter, Twitch, TikTok, and others, Code Blue Cam currently has 155 uploads. Many of the videos come from police encounters and arrests with DUI suspects, police car and foot chases, drug busts, fugitives on the run, domestic violence, and even occassionally a celebrity confrontation. The video of Odell Beckham Jr getting kicked off an airplane has racked up 3.6 million views, for instance. It’s all pretty exciting stuff.

It’s not hard to see why this channel has found a big audience. Even after the TV show COPS got cancelled in 2020, people are still obsessed with watching the long arm of the law catch suspects. Code Blue Cam’s most popular video is one titled “Here’s Why You Shouldn’t Run From the Cops,” with 19 million views. Most uploads are in the million plus range. The thumbnails are typically just screenshots from the footage. No emojis or click bait. The video titles tend to be pretty straightforward, with sometimes a tinge of humor.

As of now, Code Blue Cam has 1.36 million subscribers. While it started back in 2015, it has seen the majority of its uploads and success in just the last few years. That’s remarkable growth in just a short period of time.

Source: https://socialblade.com/youtube/channel/UCCKkuXux09y-TCg-BQxCjNA

Monetization

So, how has Code Blue Cam monetized its success? Obviously, the channel makes an income through Adsense. Social Blade estimates the channel makes anywhere from $7,200 — $115,000 a month, and $86,300 to $1,400,000 a year.

In addition to Adsense, Code Blue Cam has a Patreon page, with 491 patrons kicking in $5 (the only tier available) a month. That adds up to an additional $2,455 a month, and potentially $29,460 a year. The channel also sells t-shirts and other merch through its website. In addition, some of its videos include paid sponsors and affiliate links.

Even if the Adsense income is somewhere in the middle of Social Blade’s estimate, at around $500,000 a year, when you add in all the other revenue sources, Code Blue Cam has done quite well in the law enforcement video niche. This is no doubt due in part to regularly posting cleanly edited and often high-definition videos, as well as the channel’s dedicated, justice-seeking community. Freshly posted videos often generate thousands of comments very quickly.

Niche Deets

Important to note: Not only do police videos draw in a lot of views, they tend to be watched thoroughly due to several attractive elements. The escalatation in the encounter that often leads to a chase. The final arrest. And in some cases, the suspect’s freakout after being placed in the back seat of a squad car or at the jail. It creates a nice “story arc” of sorts, with rising tension, conflict expection, payoff, and spectacle. Important ingredients that keep people watching.

From an SEO perspective, if a cop cam video you post ranks for a particular news story, that has the possibility of generating a lot of organic views from Google over the long haul. Think of the Odell Beckham Jr. video I mentioned earlier. When that story broke, videos showing the incident almost certainly got a huge spike in views. Even smaller channels likely got a nice bump. Afterall, you want to not only post video content that an audience will want, but will keep you relevant in the search rankings.

The cop cam niche also has another nice element from a creator perspective. You don’t have to show your face. In fact, you don’t have to share any personal identifying information whatsoever. Code Blue Cam even uses a voice over artist to narrate portions of the videos.

This niche allows you to draw on an endless amount of content. There will always be arrests and police chases, unfortunately. These sorts of videos have a good chance for virality.

Another reason for Code Blue Cam’s success is in its strong and distinct branding. You know exactly what you’re going to get just from the logo and name. If you’re into watching cop cam videos, there’s a good chance you’ll watch a video in your feed when it pops up, and maybe even subscribe.

Summary

Code Blue Cam shows no signs of slowing down. It demonstrates that the cop cam niche is a strong and very lucrative one, that pretty much anyone can start.

What do you think of Code Blue Cam and the cop cam niche in general? Is it one you’ve ever considered starting yourself? What else do you think is responsible for its success?

Thanks for reading.