This Latest He-Man Film

Mattel via Gizmodo

I finally caught Masters of the Universe, the newest He-Man film, on Amazon Prime. Which turned out to be mostly fun and engaging, but doesn’t quite land in the Franchise Zone that it was clearly aiming for.

And that may be for several reasons. One, the fantasy genre is tough as hell to break into. There are really only two major fantasy properties doing well in it–Lord of the Rings and Game of Thrones. I don’t count MCU stuff as fantasy, even when it involves Doctor Strange and Wanda Maximoff. The genre is so tough to crack that MOTU sadly bombed at the B.O., similar to another recent fantasy flick based on an IP that was largely popular in the 80s: Dungeons & Dragons: Honor Among Thieves.

Like Dungeons, MOTU follows the Guardians of the Galaxy formula practically to a T. A group of ragtag heroes led by a charismatic but clueless dude, band together to overcome a purple villain. There is a wisecracking robot, which reminded me of the other wisecracking robot from Rogue One. Even their designs are similar. There is the super badass warrior chick character in Teela to satisfy the feminist box check. You’ve got the mentor character in Man-at-Arms played by a somewhat wasted Idris Elba. I say wasted as I feel he was miscast in this. He’s a better actor than a lot of material he’s been in, like the umpteenth sequel to Fast and Furious and that weird Pacific Rim series. But he plays as a solid veteran overall.

Then, of course there’s He-Man himself, played by Nicholas Galatzine, though he goes by Adam for most of the movie until the very end. Galatzine does a pretty solid job portraying what has largely been a two-dimensional muscley avatar of goodness meant to just sell toys in the ’80s.

Now, I never watched He-Man much as a kid. It was one of the few classic cartoons of the era I missed out on, so the film couldn’t hook me with its nostalgia barbs. So, I could watch it with a more objective eye. Though I am a little familiar with He-Man’s mythology and such.

It’s hard to pinpoint why He-Man didn’t do so well at theaters. It might have been the fantasy thing. The overreliance on the Guardians formula thing. Or just the fact that it’s a nearly 45-year-old IP that really hasn’t been relevant since the Reagan Administration. The CGI and blue screen stuff was all done well for the most part. Nothing really standout.

No, I think He-Man did itself a disservice by not including a certain character–Orko, the hovering juvenile wizard thingy. As I recall from seeing bits of the cartoon, Orko is the pratfall-riddled comic relief. He’s the character meant for young kids to port themselves into the story. In the movie, he only appears at the very end, to deliver the “lesson of today’s episode” segment, as he often did in the cartoon. Seeing him, I was honestly baffled. I couldn’t believe he wasn’t in the story at all, and it struck me as a real missed opportunity. Mid-way through the film, the characters encounter a drunken and depressed Man-At-Arms character, which was obviously done to give him a redemptive arc. Something again I feel didn’t really work.

However, the characters should have encountered an imprisoned Orko instead. Then you could have had a sequence where He-Man has to motivate Orko to use his powers and help them escape. You would have set up Orko in the beginning as a young jesteresque wizard who always makes a fool of himself trying to perform magic, then arc him into a capable enough wizard who comes in clutch when needed. Orko has a fun personality, and the movie could have leaned more into the magical element of the world of Eternia. Orko would have also played very well in trailers for the film. In fact, I’d go so far as to say the film lost tens of millions by not including a kid-friendly character like Orko, and featuring him prominently. I mean, if you’re an eight-year-old kid, would you rather spend your afternoon with Orko, or a drunken bum Man-At-Arms? I know which one eight-year-old me would have picked.

Another missed opportunity was not including more Cringer/Battle Cat. He’s a cute, lovable scaredycat. You never turn down the chance to include a cuddly animal into a film that is meant for children. He-Man was basically made originally for 6-12-year-old boys. The 2026 movie seems meant for…aging Millennials in the 35-45 range? That’s a much smaller moviegoing demographic than the cohort that turned Super Mario Bros. into two billion dollar films. I mean, no kid cares about He-Man much less knows who he is anymore unless their parents showed them the cartoon or their dusty figurine collection. You have to make them care, and you do that by showing them characters that they will like and relate to. You can’t just lean on Member Berries. Think of how Pixar attracts a younger audience, even for films with more sophisticated themes, like Inside Out.

Aside from missing two huge characters that might have represented tens of millions in additional theatrical revenue (if not even more from merch sales), the rest of the film was okay. The humor mostly landed. There were perhaps a few more swear words than there needed to be. What’s with inserting profanity into films that are meant for families? I remember most family films in the ’90s and earlier to be largely free of it, save for one here or there. There are like at least ten in He-Man. There were a bunch in Spider-Man: Brand New Day as well. There’s no reason for it, really. Adult dramas more than make up the difference.

If this latest MOTU is the final word on He-Man, I think that would be just fine. We don’t really need anymore at this point.

Make $500+ A Day Talking About Movies and Comic Books

Niche Knowledge #4: YellowFlash 2

Source: YellowFlash 2 YouTube Channel: https://www.youtube.com/channel/UCMrpRnyBJhgVBy3rm0K4P5w/join

Imagine if you could make a substantial living talking about Spider-Man, the Avengers, the latest adult cartoons, anime, or pretty much anything big in pop culture news.

We are truly living in the “Age of the Geek.” When it’s possible to make a six-figure income sharing news, gossip, not to mention a good bit of outrage over the latest movie and TV show news.

I’m talking about YellowFlash 2, a prominent YouTube channel in the pop culture news niche.

Overview

YellowFlash 2, named after the popular Flash villain, obviously, pumps out A LOT of daily videos about the latest developments in the entertainment industry. Specifically focusing on controversial, trending topics, and breaking news. Common subjects are Marvel movie updates, behind the scenes studio drama, celebrity meltdowns, casting shenanigans, trailer reactions, TV show ratings, and many other things.

Video updates are usually delivered with an acerbic style with a bit of sarcasm and attitude. YellowFlash 2 is very passionate about the subject matter he covers, and doesn’t shy away from speaking his mind very bluntly and honestly.

The videos are pretty simplistic. They are basically just a voice-over from the channel creator, with a slideshow-style presentation of web articles off his screen. The emphasis is more about quantity and volume, while staying on the cutting edge of the latest developments.

The channel averages about five uploads a day. Thumbnails are VERY click-baity, featuring bleeped expletives and photoshopped faces. Titles are generally meant to trigger outrage and other emotions.

Also, I’d be remiss not to point out that YellowFlash 2 generally comes from a center-right perspective, often criticizing “woke” productions, or targeting reviled figures such as Mindy Kaling or Meghan Markle, whenever they trend in the news.

At the time of this writing, YellowFlash 2 has 400,000 subscribers and over 3,400 videos uploaded to its channel.

Monetization

YellowFlash 2 has multiple streams of revenue. There’s Google Adsense revenue, of course. The chart below shows it makes anywhere from $1,300 to as high as $21,600 a month from Adsense. The entertainment niche doesn’t pay the most when it comes RPM (revenue per thousand impressions). It may only range from $2.00 to $4.00, which after YouTube takes its cut, may only amount to a few dollars or so.

Source: Screenshow from Social Blade: https://socialblade.com/youtube/channel/UCMrpRnyBJhgVBy3rm0K4P5w

But for a channel like this, it’s better to look at it from a daily income perspective. Here’s a screenshot of its earnings by video over the last few days, from 3/20 up until its latest upload as of this writing:

Source: Social Blade: https://socialblade.com/youtube/channel/UCMrpRnyBJhgVBy3rm0K4P5w/videos

As you can see, YellowFlash 2 averages somewhere around $100+ per video. At five uploads a day, that’s $500+ per day in revenue. Just from Google Adsense. Not a bad haul for a one-man entertainment news operation.

Some videos do a lot better than others traffic and income-wise depending on the subjects and whether something is hot or trending. Some have even pulled in upwards of a few thousand dollars. Most of the videos tend to get a reliable 50k–70k views, showing the channel has a strong base of subscribers who regularly tune-in to watch.

Like many YouTubers with a strong following, YellowFlash 2 has an online merch store selling everything from t-shirts, coffee mugs, hoodies, stickers, to smartphone covers.

However, I want to point out something pretty important about this channel. It also has a channel membership, ranging from $1.99 to $9.99 a month. Channel memberships can be very valuable and lucrative. Especially for channels that have a strong community following. I couldn’t find any official revenue numbers for memberships. But it’s not hard to imagine this bringing in several thousand more dollars a month. Even if there are only 500 members, that’s a minimum of $1000 a month, and possibly more if some of those members are paying for the higher tier status.

YellowFlash 2 also had a Patreon page previously, but this seems to have gone offline, or been taken down.

Niche Deets

As indicated earlier, the news entertainment/gossip/outrage niche is all about quantity over quality. It’s about clickbait. It’s about following the latest breaking news and chasing the hottend trends. This is by no means a passive “hobby channel.” It’s a full-time job.

If this sounds like a niche you’d want to try, you’d better be prepared to hustle and pump out videos constantly. You need to stay on the pulse of what’s happening as it happens.

You also need to be able to present the news with a bit of style, and be willing to employ some emotional manipulation. YellowFlash 2 is not a popular Youtube channel just because it delivers the latest news. Anyone can do that. It’s also popular because it appeals to an audience of comic book and movie fans that agree with its “anti-woke” (whatever that may mean) ethos. That audience may interesect with the red pill community, MGTOWers, and other communities that generally skew younger and male.

I point this out not because I necessarily agree, follow, or are part of those communities. But because it’s important to understand the TYPE OF AUDIENCE you are trying to appeal to with your content. You have to think about your potential audience’s perspective. Ideally, you want to start a channel that matches your personality and beliefs, and hopefully find an audience of like-minded folks. As YouTube shows constantly, there’s a community out there for just about everything and everyone.

Summary

Click-bait news, controversy, and hot takes are not for everyone. But like YellowFlash 2 demonstrates, this can be a very lucrative niche to get into for the right personality. Given the tone and style you portray, it’s probably worth considering using a pseudonym and staying faceless.

Another thing to consider, is that whenever you are straying into the world of controversial topics and celebrities, you run the risk of attracting a lot of negativity and nastiness. Meaning things that can get your channel demonetized, suspended, or even outright banned. This is especially true if you are taking certain political or social stances. Even just sharing some types of news can bring out the haters, no matter how milquetoast you are. YouTube is getting increasingly strict about these sorts of things. But opposing sides have also been known to brigade enemy channels, getting them deleted, and their owners canceled or doxxed. So beware.

All the risks aside, news content of all stripes is only going to continue in the direction of video, especially from community-specific channels like this one. If this sounds like the type of niche for you, there’s certainly lots of room for more voices.