Why are Feminists So Desperate for Men to Like Captain Marvel?

Maybe I’m missing something, but I think not.

Source: Marvel Studios/Disney

So a few years ago, for a summer school project, I had to travel to some middle-of-nowhere town in North Dakota for a ten-day project to help model and reorganize the town’s tiny museum from a junk drawer to a pristine attraction. It was for a Public History class, as part of my history minor. Not something I cared to do, but it was a credit requirement. I was half-way to finishing my long-delayed bachelor’s degree, having returned to college late in life. Needless to say, I was the oldest, most mature, and therefore, most level-headed of the students there.

Anyway, it just so happened this project occurred when Wonder Woman was premiering in theaters. And the whole time, this one young woman kept prattling on about how we all HAD to go watch it that Friday night. Now, at the time, I was somewhat into Marvel/DC stuff. But selectively. I enjoyed Captain America, Ant-Man and a few others. They were fun diversions with generally servicable stories and entertaining characters. Wonder Woman didn’t really appeal to me, but it seemed like an okay film from the trailers.

So check it out that Friday night we did. Afterward, we’re all huddled together in the lobby discussing what we’d seen. When it came to my turn, I said it was a decent film, somewhat enjoyable, with a disappointing climax. Well, this ruffled the Prattler’s feathers. Huffing and puffing, she wagged her finger and shook her head at me, scolding and scowling.

“What do you meeean you didn’t like it?” grumbled the Prattling Scowler.

She was, shall we say, a big girl, with a proportion not dissimilar to a beach ball. So when she shifted her position on the thin lobby carpet, I actually felt the floorboards undereneath me creak. I retierated my stance, which I felt was not exactly negative — I never said I “didn’t like it,” afterall. She huffed and puffed again, apparently stung. Then she quickly polled the rest of the group for their reactions. All quickly agreed it was “great.” Prattling Scowler then glared at me, turned her nose up, harrumphed, and turned away. We headed back to town.

But for the rest of the trip I was basically persona non grata. My “dislike” of Wonder Woman was the subtext of every reaction I had with the Prowling Scowler. It was as if I’d insulted her religion or family, or something.

The whole situation left me amused. Not just because I felt it was ridiculous for a 25-year old to get that butthurt over some stranger “not liking” her movie. It was that my neutrality was so unbearably intolerable for her. She demanded fealty. Glowing adulation. I had to like it, or else I was a terrible person.

Of course, I knew why. It was because Wonder Woman was a feminist avatar. And so not liking it obviously meant I hated women. I know that sounds like a weird tortured chain of reasoning. But it’s the only “logic” that makes sense. Why would anyone care whether some random dude likes their movie or not unless that movie validates some deeply-held belief or idology of theirs?

I don’t think Wonder Woman is a feminist avatar, personally. I think it’s kind of silly to import that kind of value to a comic book character. We’re talking about a character that runs around in her underwear all day and looks like a supermodel. She was obviously riginally made as eye candy for the masses of male comic book readers. But even if you think she is a feminist avatar, why would it matter what any man would think about her? Especially a guy in his mid-30s (which I was at the time)?

That would be like a dude-bro getting his Bud Light boxers all twisted because some random girl doesn’t like Dominic Toretto from The Fast and the Furious movies. Or take movies like Predator, Mad Max, Commando, and others. Macho movies I’ve enjoyed. But I would totally understand a chick thinking they’re just silly man flicks. I certainly wouldn’t get all bent out of shape because some random girl doesn’t like Arnold.

Which brings us to Captain Marvel, and the sequel The Marvels, which just released its trailer.

Wonder Woman seems a charming, positive role model, and her movies are harmless and fun. Gal Gadot is nearly perfectly cast. I can maybe see a woman-child feeling jilted at someone not liking the character.

Captain Marvel, on the other hand, is an objectively shitty movie character with an objectively shitty casting choice. Which is a shame because the character itself had a lot of potential. I’ve always liked Superman, and Captain Marvel is sort of the Avenger’s version of the Man of Steel. So I was ready for an honorable do-gooder type persona when I sat down to watch the 2019 film when it opened. Instead, I got an unlikable asshole.

It’s mostly due to the bad writing, but also Brie Larson, who is perhaps the worst casting decision in the entire history of Hollywood. Like, John Wayne as Genghis Khan was less outrageous. If you’re going to have a big, powerful super female who’s supposed to be a competent, inspirational leader, don’t you think you should cast someone who can exude those qualities on screen? Captain Marvel should have been portayed by someone like Charlize Theron or Emily Blunt. An obvious Alpha Female who doesn’t need to try hard to look like a boss onscreen.

Larson does NOT exude any of those above qualities. She’s very good at playing desperate, frustrated, beta characters who can scrap their way out of situations. She won an Oscar playing one, afterall, in Room. But as a charismatic, likable lead on the level of a Chris Hemsworth as Thor or Robert Downey, Jr. as Iron Man? Or Gal Gadot? Don’t be serious. If anything, she comes across more like a villain than a hero. Captain Marvel is supposed to be a US fighter pilot. As in, a very competent, very type A, driven sort of person, who’s also very cool. Not a cranky Karen. Captain Marvel the movie should have been like Top Gun: Maverick, but with aliens. Compare those two movies. Even some of the “asshole” pilot jocks in TG:M are cool and likable, because they’re competent and self-sacrificial. It makes up for their cocky assholery.

Anyway, I’m not going to itemize every little thing that turned me off from the first Captain Marvel. Nor am I going to explain why the latest trailer looks like a ridiculous mess. I know it’s not made for me. I am obviously not the target audience. Besides, enough “anti-woke” dorks on YouTube have already said all there is to say.

However, it puzzles me why feminists are so upset that men don’t like a film that’s obviously not made for them, and kind of hates them, in fact. Take this article from GQ, for instance, “Of course Men Already Hate the Marvels.”

I couldn’t stop laughing when I read the headline because it reminded me so much of the meltdown I witnessed from the beach ball Scowling Prattler all those years ago. But I kept asking myself, why does this person care that I don’t like this obviously girl-power movie?

For the record, like I told beach ball about Wonder Woman, I don’t “hate” The Marvels trailer, or the idea of The Marvels, period. It’s not made for me. But don’t expect me to like it and act all pissed off I don’t want to run out the door to go see it. Doesn’t the writer of that article see how absurd that is? It would be like me scolding a five-year old for not liking The Silence of the Lambs.

If feminists want to hate on men, that’s fine. But I’m not going to participate in my own abuse by watching a movie that’s not targeted at my demo, number one, and number two, if it’s anything like the first film, will also be filled with snide and predictable feminist anti-male tropes.

Really, if there’s a guy out there who says he actually like The Marvels and can’t wait to watch it, that’s almost certainly a guy you shouldn’t trust. That’s a guy desperate for female approval. And guys like that are always losers, or turn out to be creeps.

Women, feminists too, should be thrilled men “hate” The Marvels. Assuming Captain Marvel IS a feminist avatar (or supposed to be), then her movies should be a party for feminists. Something to celebrate for the cause. And just like how you don’t invite people you don’t like to a party, you don’t care that men dislike or hate your party, ’cause they ain’t invited anyway.

I get why the dorks on YouTube are hate reviewing the trailer. Rage baiting the algo pays big money. Some of these dudes are pulling in six figs for their “anti-woke” whinnyings.

But why do feminists care so much what these men think? I don’t see any profit in that.

Could it be that feminists secretly need male validation? No, perish the thought. Or could it be that everyone knows that Captain Marvel, and its upcoming sequel, are actually kind of shit, and so this whole histrionic defensive reaction is just one big cope to paper over that reality?

Like I talked about in my article Representation is Bullshit, this why you don’t attach your self-value to fictional movie characters. You’ll never win, because only you can validate you.

It really is a mystery to me why I, as a man, apparently must like The Marvels. Certainly no one would care about whether others like their movie who isn’t an embarassing, childish person filled with self-doubt, and desperately seeking approval from others. We know feminists are strong, independent, mature, and never emotional. So clearly this need for my manly approval must be some kind of aberration. At least, that’s what I’m going with.

How to Make FAT Stacks With Mini-Videos on YouTube

Niche Knowledge #5: Braso

Screenshot of Braso’s YouTube channel: https://www.youtube.com/@Brasoo/videos

To say that this latest niche I stumbled across blew my mind would be a massive understatement. If you work a dreadful 9–5, prepare to be downright demoralized after finding out how this guy makes giant gobs of money with this clever, simple niche.

Or perhaps you’ll be inspired instead. 🙂

Whether you loathe or love Andrew Tate, the fact is, the man gets ATTENTION. And attention equals dollars.

Enter a simple little YouTube channel called “Braso,” devoted entirely to “Daily Tate videos & commentary!”

Yep, that’s pretty much it. Let’s dig in.

Overview

Braso uploads micro vids of and about Andrew Tate multiple times a day. As in about every 2–3 hours. In just the last 24 hours, the channel has put up 9 videos.

These are NOT YouTube shorts, mind you. These videos are posted on the main channel. They’re just really short and to the point.

Each video is generally only about 1–2 minutes long, with some as long as six minutes or more. Footage is cut up from news clips and videos from Tate’s social media, with a sprinkling of voice over commentary.

Thumbnails are clickbaity, emphasizing even the slightest bit of Tate news as ultra controversial. Often focusing on ONE particular news item or development.

What’s most interesting about Braso is how the channel can take one tiny bit of video of Tate and essentially recycle it endlessly.

The brief clip of Tate walking around shirtless in his house right after release from prison, for instance, has been used in DOZENS of uploads. Clips of Tate and his brother Tristan leaving the jailhouse surrounded by media has also been “churned” endlessly.

Monetization

Now for the mind blowing part. Check out this screenshot from Social Blade and prepare to be gobsmacked.

Source: Screenshot from Social Blade, https://socialblade.com/youtube/channel/UCKqtdMbFeM8_Gr0o_DSakeA

That’s right. This “little” channel of only 220,000 subscribers rakes in somewhere between $5k and an eye-popping $80k a MONTH posting about Andrew Tate. Even if that estimate were closer to the lower end, say, about $20k a month, that’s still a staggering number.

Broken down even further, that comes to anywhere between a few hundred to a few thousand dollars PER DAY.

Views range in the few thousands all the way up to the millions. Comments are in the hundreds, even for videos that are only a few hours old, proving that the Tate Army remains an active, growing community.

Braso IS monetized through Google Adsense. I checked myself in an icognito browser, getting a brief six-second ad for Purdue Global, an online university.

Video uploads also contain what may possibly be an affiliate link to a Tate-related website called Jointherealworld.com that purports to teach “how to make money in the digital age.”

Clearly, the Braso channel acts as a sales funnel into the Tate universe.

Niche Deets

Braso certainly benefits from the controersial figure of Andrew Tate. Especially in the wake of his recent release from jail in Romania.

But like any figures of controversy, Braso gets additional traffic bonuses anytime Andrew Tate trends in the news. Which is kind of often.

Even if you’re a Tater Hater, it’s worth studying this channel and gleaning insights on digital marketing. It takes advantage of waning attention spans and increasing competition on YouTube by making very SHORT to-the-point videos. Braso is all about quantity, not quality.

This “micro-video” strategy has several advantages. It allows for faster uploads. More uploads overall. And it constantly feeds the YouTube algorithm. Which means the likelihood of a video landing and getting virally spread increases faster.

It’s the shotgun method, so to speak. Eventually, when enough videos start to hit, the subscriber count begins to balloon. Then most videos get thousands of views regardless of the algo. Then it’s off to the races. And now this channel is making close to the average annual income in the United States in ONE month.

Another thing this channel does very smartly, is center itself around a very SPECIFIC topic — Andrew Tate, of course. Take a look at how the videos are titled in this snapshot:

Source: Screenshot from Braso YouTube channel: https://www.youtube.com/@Brasoo/videos

ALL of them contain “Andrew Tate” in the title. It may seem like a small thing, but repeating the subject constantly can help you “hack” the YouTube algo, and make you rank better for a particular keyword.

You could do the same thing with other figures, or other topics, and likely achieve better results, no matter your niche of choice.

Summary

Braso provides an effective goldmine of a model to study and learn from for how to create a viral video platform around a given topic. Even when the niche is already crowded. Tate is only one of the most popular people on the internet. You’d think there’d be no way to break in on a channel about him. Yet Braso did, by utilizing a smart strategy:

  • Pick a popular/trending topic
  • Make ultra-short videos about the topic
  • Write highly focused titles that always name the topic
  • Reuse clips and news footage (churning)
  • Make simple clickbait thumbnails
  • Upload constantly and regularly

Could this clever and very strategic YouTube model work on other popular and trending topics, and get similar, highly lucrative results? Could you do this on, say, Elon Musk, Donald Trump, Tom Cruise, or others? I’d say there’s a good possibility. What do you think?

Representation is Bullshit

There will never be a part-Hispanic/part-White, devastatingly handsome, six foot tall, thin, modestly fit, straight, quite masculine, Colorado-born, PA to ND transplant, very late Gen-Xer like myself properly portrayed in film. Should I despair?

“Private Vasquez.” Source: 20th Century Fox

One of my favorite films as a kid, which still is to this day, is Aliens. James Cameron’s brilliant high-octane 1986 sequel to Ridley Scott’s 1979 classic horror Alien.

Set 57 years after the events of the first film, Aliens sees heroine Ellen Ripley return to face the terror that destroyed her crew and ship. This time with a platoon of badass Colonial Marines packed to the gills with awesome firepower, sent to rescue a remote colony that has been infiltrated by the monsters with acid for blood. “This time it’s war.”

This movie blew my six-year old mind when I first saw it. I loved everything about it. The sets and visuals. The story, which starts meaningfully slow, and builds up to become a runaway freight train. The mother-daughter relationship between Ripley and the only colony survivor, the 8-year old girl Newt. The unique and awesome firepower, including the pulse rifle, and the “steadicam that kills,” as Cameron describes in the script of the massive Smartgun. And of course, the flamethrowers. The memorable and very quotable lines of dialogue. “Game over, man! Game over!” “Nuke the entire site from orbit. It’s the only way to be sure.” The giant APC. The pulse-pounding score. The climactic battle between Ripley in the powerloader and the Queen Alien. The strongly written characters. Hicks, the mature corporal leader. Hudson, the smartass. Bishop, the stoic and self-sacrificial android. And especially Vasquez, the street tough Latina.

As I got older, and became more ethnically self-aware, I found myself particularly drawn to the Vasquez character. Though I was not exactly conscious of it, I was appreciative of the fact that one of my favorite movies prominantly featured someone who kind of looked like me. And, in fact, might even share some of my ethnicity. Vasquez’s precise ethnic background is never mentioned in the movie. In the screenplay, Cameron only mentions her as being from South Central Los Angeles. She could be Mexican, Colombian, Nicaraguan, etc. I didn’t really care. She was darker-skinned. That was good enough. I thought that was pretty cool, in a novel albeit trivial sort of way. Like when you meet someone who happens to have the same birthday as yourself.

Nonetheless, Vasquez was my cinema avatar. My Brown Sorta Sister. As I mentioned in another article, I’m part Mexican, Italian, English, Irish, and a host of other things. It doesn’t really matter. Point is, growing up, I was dark enough to clearly indicate that I was Not White for the most part. When you are Not White, you get Teasing Questions from other kids. To be fair, you get Teasing Questions if you look different in any way as a kid— ask most redheads or people who were “big-boned,” about their childhoods, and they’ll often get Vietnam-style PTSD flashbacks. But as a Not White, Teasing Questions take on a distinct Grand Inquisition style, with such probes as, “What are you?” and “Where are you from?” and others often hurled your way. Usually from peers, but sometimes even from random adults.

I moved around a lot, too. I averaged a new neighborhood about every 18 months. So I was always the new kid. This made it hard to become one of the Cool Not Whites. Instead, I was perpetually a Mystery Not White. This wasn’t really a big deal in grade school, where peers tended to be more concerned with your cartoon loyalties than your race. Once I got to high school, it became more pronounced, especially since one of the government daycare camps I went to was a Diversity High School. And generally speaking, most of the Not Whites didn’t exactly fit into the structure of the school. We had metal detectors. Gang fights. Rampant drug dealing and drug doing. Racial and ethnic divisions. And in the case of my school, a vocal, pronounced, and very proud Puerto Rican and Dominican presence.

An example of the racial tensions simmering under the surface of my Diversity High School: I once made the catastrophic mistake of categorizing Hispanics as White in a biology class, only for some Brooklyn-hailing Puerto Rican princess in hoop earrings and pink yoga sweats to start yelling at me about how “dat ain’t true,” in an obscenity-laced tirade. All while the biology teacher — some pudgy White beta male with an earring, wearing creased New Balance sneakers and dress shorts — did fuck all to keep order. It’s no fun being mixed in a Diversity High School. Or in life in general, for that matter.

My mother is White, and my father is Mexican. They split when I was an infant, as such inter-ethnic/racial pairings often go. She later married a White guy, and had three kids. This didn’t help me any, as now I stood out even more. Not just due to my Not Whiteness, but also because I was the oldest offspring by a good margin, and the only one from a different father.

Naturally, our family lived in White neighborhoods. I attended mainly White public schools (except for DHS). Went to all-White churches. Basically all of my friends were White. I often placed in those very special Advanced Placement classes due to my above average “smartness.” The ones with the kids who are all going to College. Maybe even (awed hush) Ivy League Universities. Those classes were always 99% White.

The notion of my “differentness” didn’t start to manifest until I was an adolescent/pre-teen. It wasn’t a big deal or anything. I was always treated nicely. I was a well-behaved lower middle class kid, and consequently well-liked. But still, I clung to my Brown Sorta Sister, Private Vasquez. And I couldn’t help but start to notice in my voracious media consumption, that there were hardly, if any, people my shade. Even though I admired many actors of all backgrounds, suddenly, inexplicably, I felt the uncanny need for a Representation Fix.

It was the late ‘80s/’90s, so the only “color TV” were shows like Family Matters, The Cosby Show, Hangin’ With Mr. Cooper, Kenan and Kel, and the ahead-of-its-time diversely cast Nickelodeon show All That. Television was still largely segregated back then, divided between White shows and Black shows, with little mixing outside of token characters or cameos. While I enjoyed some Black shows, I wasn’t Black myself, so there was no hope of getting my Representation Fix from them. There was little if any programming with Hispanic characters. Oddly enough, I had to watch I Love Lucy — a show made in the freaking ‘50s, starring Cuban-born Desi Arnaz —just to get a taste of Latin flavoring.

As for movies, they were mainly White affairs. Aryan Arnold, who was every ’80’s/’90’s kid’s idol at one point, and the Italian Stallion Stallone ruled the macho Alpha Male hero market, with Scotch/Irish-y Bruce Willis in tow. Pre-slap Will Smith was your go-to Black Guy. Keanu Reeves was your Half-White Half-Asian but White Enough to not be Not White and so therefore Basically White Guy action hero. If there were any leading Hispanic actors back then, I never saw them, or don’t recall any. Usually anyone who looked like they hailed south of the border was relegated to the sidelines, or just a random extra in the background. Gang Leader #4. Prison Cellmate #2. The darker the character, often the dirtier the character. Or if a character were actually Latin, they were whitewashed by someone with a milkier dermal disposition, or a different nationality altogether. Al Pacino as Scarface, for instance. That sort of deal. Even as recently as 2012, Christopher Nolan swapped Bane’s Latino identity for an Eastern European-hailing thug in The Dark Knight Rises. A disappointment to me not so much because of the whitewashing, but because I wanted a Bane more authentic to what I’d seen in Batman: The Animated Series.

Hey, that was alright, I thought back then. I had my Brown Sorta Sister Vasquez. She was all I needed to satisfy my Representation Fix.

And then one day I discovered that the actress who played Private Vasquez, far from being a Latina of any type, was actually a Jewish woman. And not just a Jewish woman, but a fair-skinned one at that, who essentially played Vasquez in brown face, darkened up with make-up to match the tone of the character’s possibly Mexican melanin-tinted heritage.

:::sad slide whistle:::

The actress’s name is Jenette Goldstein, a Cameron standby, playing roles in Titanic and Terminator 2: Judgment Day, amongst many others in a long and varied, on again off again TV/movie career.

Jenette Goldstein. Source: https://www.imdb.com/name/nm0001280/

This revelation wasn’t exactly earth-shattering. I was old enough to realize actors often played characters with ethnic backgrounds different from their real-life own. It was a somewhat numbing experience, however. Certainly, it was a teachable moment. It had all been a lie. My Brown Sorta Sister, like some imaginary childhood friend, never really existed. Even though it was the character that I had bonded with — which was and still is of a similar matching ethnicity — and not so much the actress herself, the fact that the actress’s ethnic background was distinctly not Not White like mine, and clearly White, nonetheless kind of ruined the suspension of disbelief. I had to make peace with the fact that this character that I had always loved was like something out of a minstrel show.

It’s bizarre to think about now, but there was a time when Hollywood had no idea what to do when it came to “ethnic” casting. There were no rules. At the least, it was much more (literally) Black and White. You had White characters and occasionally Black ones for a little spice. Rarely did they mix if it wasn’t for comedic or token effect. Or if the show or movie was racially themed, like set during the Civil War or the Civil Rights movement, or something. That was about it.

James Cameron cast and shot Aliens in England in 1985, right next door to the same lot Stanley Kubrick was filming Full Metal Jacket, in fact. The mid-’80s England theater/acting scene wasn’t exactly a huge melting pot. Goldstein came to audition for Vasquez dressed in a fancy gown she was wearing for a Victorian Age play she was in at the time. It’s not exactly surprising that Cameron was unable to find a legit Latina in merry old England in order to properly portray the tough and streety South Central L.A. character he had written for the Alien sequel. Michelle Rodriguez would have only been 7 years old at the time. Far too young to convincingly play a badass machine-gun wielding chica dura.

Now, if one were a racial grievance monger, or simply of a lesser mind (i.e. woke), they might be outraged and excessively butthurt at the fact that a movie character was portrayed in brown face as late as the late 1980s. But I am neither a monger nor of a lesser mind. (Remember, I was in all those Advanced Placement classes.) Even though “losing” Vasquez, my Brown Sorta Sister, was like losing a good friend, the conclusion that I eventually came to was not some self-righteous moral condemnation of Hollywood’s well-known history of White preferential casting. It was to realize that it had been foolish and immature of me to ever think I needed some kind of Representation Fix in the first place.

It was to realize that representation is bullshit.

Of course, nowadays, racial and ethnic representation is all the rage in Hollywood. The Big Thing to do now is swap popular, originally White lead characters, and replace them with Black actors. The Little Mermaid is the most recent example. A trend that’s been met with controversy on all sides of the debate. White nerds on YouTube decry it as “woke” and “White erasure,” or something. Proud wokesters declare it a form of “equity,” a reflection of the sensibilities of “modern audiences,” or something. And still some still call it “tokenism.” Or corporate virtue signaling to appeal to a broader market. Or something.

It’s all very silly and stupid to me. Though it does strike me as a cringy overcorrection. As if Hollywood were trying to make up for its past exclusionary casting sins by throwing in as many non-Whites as it can into lead roles. There are apparently diversity laws now that govern Hollywood, which necessitate that particular identity boxes be checked during casting before a movie can be greenlit. All in the effort to reflect the modern, diverse world in which we live in. Though it’s not as if astute observers like myself don’t see the subtext underlying the sudden good-hearted racially-minded castings— the violence wreaked in the summer of 2020 during the Black Lives Matter riots over the death of George Floyd. Amongst other supposed racially-motivated killings of Black Americans over the last decade and a half or so. And lest we forget #OscarsSoWhite, the viral hashtag denouncing the injustice of the 2015 Academy Awards nominating 20 all-White actors. The Blackening of Hollywood had been a long time coming. Whether adding more Blacks constitutes actual “diversity” or simply more tokenism to appease an activist mob is a subject for another article. For now, we’ll go along with it.

Personally, I often feel a quiet civil war within my mind over whether this latest diversifying trend is genuine or not, and by extension, good or bad. I’d like to think it’s my reasoning faculties weighing the trend impartially. But perhaps it’s just my middle-aged cynical side thinking it’s merely the actions of a few conglomerate entertainment companies attempting to hook a wider audience, while keeping themselves out of the crosshairs of the trigger-happy Twitter hashtag mafia.

There are two camps of thought on this, I’ve found. The Doomer “Who Cares It’s Just Entertainment” Camp, and the Crying Zoomer “No, What About Authenticity and the Author’s Intent!” Camp.

In the Who Cares It’s Just entertainment Camp, I ask myself why the hell do grown ass men care what color the little mermaid is? Or that Anne Boleyn is being portrayed by a dark-skinned Black actress? The former is fictional. The latter we all know was in reality a very White British lady. It’s not like seeing Boleyn portrayed by a Black actress is going to brainwash people into thinking the British monarchy was Black during the 1800s.

But then the Crying Zoomer wails that certain stories and characters are representations of ethnic history and culture. For instance, Lord of the Rings is Tolkien’s fantasy version of Middle Ages England, which is why all the characters are White. Or at least they were. Did Tolkien mean for his work to represent “modern audiences?” Or, was he making a contemplative statement on humanity’s temptation to abuse power, with a sort of Christian allegory, based off of a region that was 99.9% White up until about fifty years ago? As for The Little Mermaid, it’s a Danish fairy tale. Shouldn’t that mean it’s only meant for White characters?

There’s certainly a place for factoring in the ethnicity of characters, especially when historical accuracy is required. I’d be taken aback to see Abraham Lincoln being portrayed by Denzel Washington in an Oscar-level biopic. But if such a thing were to happen, so what? Hollywood can’t change history. Even if Denzel Washington played Lincoln, that wouldn’t suddenly change reality. He did just fine portraying Macbeth, afterall, and no harm subsequently befell the former King of Scots’ caucasian integrity. Lincoln would still be a White dude. Lincoln’s race is besides the point anyway. We discuss him to this day, and will continue to do so into the far future, because of his tremendous accomplishments, and his values as a man and as a president. That he was White is incidental in the grand scheme of things.

It’s taken me a lifetime to achieve what I believe is the highest and most enlightened mindset when it comes to this issue of representation. I speak as someone who overcame the false belief that it is in some way essential. Here’s the deal: If you are outsourcing your sense of self-worth and validation to casting agents in Hollywood, if you only feel “seen,” when people who happen to kind of match your ethnic background are on TV or in the movies playing pretend characters, then you are foolishly delusional and chasing a phantom.

As Snoop Dogg wisely says, and quite eloquently so:

Once you be you, who could be you but you.

What exactly is the concept of “you?” I think if you’re looking at yourself primarily, or in large part, in terms of race or ethnicity, you’re shortchanging yourself a great deal. You’re ignoring qualities or abilities that actually matter. But let’s say you can’t help but see yourself through the lens of race. And let’s say that seeing others that share your race/ethnicity on screen is of the utmost priority to your emotional well-being, or sense of “belonging,” or “being seen” within a culture or community. Ok, then, does that still apply if the person who shares your racial/ethnic identity on screen has a different nationality? Or comes from a different sub-culture or tribe within an ethnicity or race? Or has a different political persuasion? Or different religion? Why should things like race, sexuality, and gender get all the attention? Why not height, political affiliation, weight, or socio-economic class?

Besides, society likes to lump the races into big catch-all pots. But Russians are very different to the English, even if they share a similar skin tone. Just as South Africans or Nigerians are different from Haitians. Then you have very pale-skinned Whites, olive-skinned Whites, light and dark-skinned Blacks. You have white-skinned blue-eyed blonde Hispanics, and darker-skinned Hispanics. My Hispanic roots trace mostly to the Nuevo Léon territory of northeastern Mexico. I have no clue what side of the island my Irish and English roots are mostly from, or what side of the boot my Italian heritage hails. But I suppose if we’re going to take all this identity politics stuff seriously, it would make it impossible for me to feel “seen” if anyone outside of my territories of origin were to be on screen playing a character. Supposing Goldstein was actually Mexican, but hailed from Baja California. I guess that would rule her out for me.

When you start down the path of “validation by racial/gender/sexuality representation,” you begin to realize that it’s an unobtainable goal, especially taken to its granular extreme. All it does is set you up to fail, chasing some phantom snake oil elixir meant to supposedly cure your racial identity crisis and need for acceptance.

Representation, as far as what Hollywood produces, is no better than one of those useless scam products on late night TV. It’s the Shake Weight of racial reconciliation.

There are a million better ways to work your forearm muscles than one that makes it look like you’re jacking off Andre the Android. There are a million better ways to “fix” racial imbalances than sticking race-swapped characters on the boob tube and calling it good.

Supposed “identity validators” can be fluid and fall from grace anyway. Take J.K. Rowling, for instance. Once a shining feminist icon through which many young women ported their sense of value and pride. A single mom who rose up from poverty to become a billionaire author on her own power and create a mega franchise single-handedly. An inspiring story of grit and determination. During introductions at a literary analysis class in college, nearly half the room (all women) credited the Harry Potter books as their inspiration to study English and become writers. Nowadays, Ms. Rowling has fallen sharply out of favor, impaled on the social sword of “intolerance” and “bigotry” for her unacceptance of the trans community’s/activist’s interpretations of gender and sex. Former fans burn her books. Her Twitter is no longer a place of magic, but a bloody sparring ground of ideological clashes.

Then you have Bill Cosby. Once “America’s Dad.”

:::Price is Right losing horn:::

Need I say more on him?

Perhaps I’m being a bit obtuse and simplistic here. But I’m trying to illustrate an argument by absurdity. My point is, the destination that you will ultimately arrive at in this long introspective quest for the validation of “you” is obviously yourself — you, the individual, which, as Snoop says, cannot be replicated by someone else, or duplicated.

And that’s just considering the racial/gender/sexuality angle. As implied at the very top with my laundry list of very accurate personal attributes, it would be impossible to find your exact equal anywhere on earth, much less on the screen. So why care so much? Who could be you but you?

For the record, I fall more into the Doomer camp from the aforementioned debate over diversifying casting changes. But with a twist. I don’t really care much about supposed casting diversity. If the actor is good and the story is written well, I’ll likely enjoy it no matter who’s playing what roles. I recently watched Sean Baker’s 2015 film Tangerine, about two transgender Black prostitutes living on the streets of Los Angeles. Even though I’m pretty far from the race and sexuality identities of the main characters, I still enjoyed the film, which was mainly about jealousy, jilted love, betrayal, forgiveness, repressed and closeted sexual desires, and friendship. Even if you can’t relate necessarily to the characters, or to every thread or idea in a film, a good story provides universal themes that anyone can relate to in some way. At the least, it was a fascinating look at an unusual subculture.

However, don’t sit there and expect me to believe we’re making social “progress” just because the little mermaid is Black. GTFO of here with that. And further, it’s okay to prefer actors of particular races to play certain characters, especially in stories or series you love. That doesn’t make you racist. It makes you a loyal fan. It’s okay to want to see people who look like you. But so do others who may not share your racial background. So it’s best not to get your ego and sense of identity too tied up with how fictional characters are portrayed on screen.

At the end of the day, I’m a representative of one. Myself. That’s it. I still love Vasquez. I hold nothing against the talented actress who played her. In fact, I think it’s incredible she was able to transform so effectively that she had me fooled for years. I still revere James Cameron. He’s still one of my favorite writer/directors. He’s part of the reason I’m a writer today. And, of course, I still love Aliens.

E.T. the Extra-Terrestrial, The Book Adaptation of E.T. the Extra-Terrestrial The Movie and The Screenplay, E.T. the Extra-Terrestrial

Fiction Affliction #4: E.T. was actually a botantist all along. Meanwhile, Elliott and Michael are casually assumed to be molesting their younger sister Gertie by their mother, who desperately wants to get laid.

“‘E.T. phone home my motherfuckin’ ass, bitch.” Made with Midjourney AI

E.T. and Me, a Brief History

E.T. The Extra-Terrestrial and I have some history. It was actually the very first movie I ever saw in the theaters. It was summer of 1982. I, along with pretty much everyone on planet earth, got swept into the theaters to see the story about the creepy raisin-wrinkled, potato-shaped alien puppet played by a 12-year old with no legs befriend some other annoying 12-year old boy who screams a lot.

I fell asleep. Not because the story was boring. Far from it. But because I was a newborn baby. I apparently conked out in my mother’s lap. She took me to the theater (I didn’t get in myself, of course). And you’re very welcome to all the adults who attended that viewing, who were no doubt worried about an infant screaming and crying and ruining their Steven Spielberg-directed experience, when in actuality I was quiet and took a nap the whole time. I was the best baby, by all reports.

But we’re not here to discuss the movie, or my infantile cinema exploits. We’re here to talk about the E.T. The Extra-Terrestrial book adaptation by a guy named William Kotzwinkle, of the movie (and screenplay) E.T. The Extra-Terrestrial written by Melissa Mathison.

Coincidentally, this is the very first movie adaptation book I’ve ever read. And the fact that it’s of E.T., the first movie I ever saw, just makes that perfect. I might start reading more movie adaptation books in the future. They’re never things I’ve been drawn to read before, as they seem redundant, and even pointless. If a story has first been presented in a visual medium (and presented really well), what’s the point of reading the movie in a book? Unless you’re desperate for more details about the movie.

Overall, this “movie book” (“mook?” “boovie?”) was, let’s say reliable. Except for some weird spots, which I’ll get to in a moment.

“Cute cartoon E.T.” Made with Midjourney AI

E.T., A Somehow Cute Butt Nugget Jesus

If you are one of the five people who never saw E.T., or think E.T. is actually some annoying show for morons about entertainment news, then let me refresh your memory. E.T. is about a little alien who looks like a mishappen turd, who gets stranded on our planet, befriends a lonely adolescent kid, and then must escape evil government scientists who want to probe his anus, or do some kind of ghastly experiments on him, before finally getting picked up by his people in a giant spaceship that looks like a Boston album cover. The alien has a magic finger that glows and heals things, he can levitate objects, and has a “heart-light” in his chest that glows when he gets emotional. He’s E.T. The exact kind of grotesque, creepy butt nugget-monster you envision as the perfect alien hero in a kids movie.

Seriously, it’s crazy to me how something as ugly as E.T. ever worked on screen. He looks like he belongs in Eraserhead. You think of recent kiddie-friendly movie characters like Sonic the Hedgehog (after the VX artists fixed his face, of course), or Baby Yoda. Those are all certifiably adorable and very huggable alien creatures. Then you have E.T. Good lord. I guess Melissa Mathison was going for irony, or subverting expectations? I don’t know. But E.T. will never not look like nightmare fuel. It’s a testament to Steven Spielberg’s directorial powers that he was able to take a monster turd baby and turn it into Jesus Christ.

Anyway, Kotzwinkle’s mook/boovie expands on some of the mythos of the mysterious E.T., while adding in a little bit of weirdness and outright creepiness. For starters, E.T., or the “space traveler,” or the “voyager,” — he’s given a dozen different nicknames in the book — is a botanist by trade. His species visits different planets to explore plant life when it blossoms. He’s ten million years old, and appears plugged into the cosmic energy source. He can communicate telepathically. Or, at least he can send wavelengths of energy like a rod of plutonium to people around him. He’s immensely intelligent. And evidently, he doesn’t need to use the bathroom.

A Word on E.T.’s Diet and Magical Colon

Oh, yes. A word on E.T’s apparently magical digestive system. The three-foot tall alien spends a minimum of a few weeks in Elliott’s bedroom closet, and not once does the issue of him needing to expend bodily waste ever arise. So either E.T. teleports his organic refuse away from himself, or he expels it through his breathe, similar to how we humans expel fat.

That actually happens, by the way. We lose most fat through exhalation.

Additionally, E.T. seems capable of subsisting off of a diet of Reese’s Pieces, Oreo Cookies, Coke, and beer. You’d think a creature aged in the millions of years would have developed very specific and not-very-adaptable dietary needs. I mean, I’m only 40, and if I eat Mcdonald’s, my insides swell up like balloon animals, and I become racked with self-loathing for three days. But E.T. is able to adapt to a “balanced” diet of sugar and carbs that only a 12-year old human kid could tolerate. That may work in the movie, but in the book, I expected more info about E.T.’s alien physicality. Both in the interests of realism, and filling in the gaps of disbelief suspension that the movie effortlessly glides over. I’m not saying it had to be Michael Crichton-level, complete with a visual guide of E.T.’s insides. But more details would have been nice.

E.T., a Swiss Army Knife Character Who Talks to Plants

E.T.’s mysterious bowel and bladder operations aside, the tiny alien can also harness enough energy to destroy the planet. When E.T. is captured by government scientists after falling sick, he has a kind of transfiguration with “dragon forces” at the edge of the cosmos, which threaten to not only kill him, but channel enough power through him to destroy the earth. But E.T. stays his hand (or glowing finger) due to Elliott, the boy he has bonded with at that point.

All of that is fine and dandy. Until you get to E.T.’s Deus ex machina resurrection in the government lab. An event largely unexplained, save for a few lines about the life force of the universe or earth or something shining through, and reinvigorating the pint-sized alien back to health.

Earlier in the story, E.T. overhears Mary reading Gertie the scene from Peter Pan when Tinker Bell drinks poison and must be brought to life via audience participation. This serves as foreshadowing to E.T.’s later Lazarus moment, sure. But not really a satisfying explanation. You can have science or magic. But not both.

And here again, more details would have been beneficial. Like perhaps E.T. possesses the biochemical ability to synthesize sunlight into “energy packets” that he can store within his body and use later. Similar to a solar battery. That would explain his heart-light, his glowing finger, and his uncanny ability to survive off of junk food with no ill effects. It would also tie in thematically with E.T’s job as a botanist. Maybe the reason his species studies plants is beacause they share similar DNA. Or are creatures that descended from plants, evolving a higher consciousness over millions of years.

Plants even talk to E.T.. And not just the famous potted geranium he takes with him. Grass and cucumbers, too, who even share with him gossip on the strange human family he stays with.

There are some subtle environmentalist themes in E.T. that predate the Na’vi in Avatar. Except the E.T. alien species are deeply connected to nature on a wavelength level, rather than through USB hair plugs. They can commune with plants and animals, though not necessarily control them. E.T. hides from the family dog Harvey early on, grabbing a cucumber for use as weapon.

Here to sex you up. “E.T. with a cucumber.” Made with Midjourney AI

E.T., and the Strange Undercurrent of Perverse Sexuality

Speaking of firmly gripped stiff cucumbers, E.T. strikes up an amorous attraction to Mary, Elliott’s mom. The “willow creature,” as he calls her. Fantasizing himself as the man in her life, having honed in on the middle-aged mother’s poor romantic prospects. Even suffering a bout of self-doubt and incel inferiority when he considers how grotesque and ugly he is compared to the divine form of Mary.

If only he had a chance to show her what he could do with that magical glowing finger of his. Oh, how a steamy interspecies affair might have blossomed!

E.T.’s cougar wet dreams aside, I couldn’t help but notice (and be put off by) the bizarre hints of molestation and sexual impropriety throughout a book derived from a corny family movie. As I mentioned at the top, Mary seems to think it’s only a matter of time before her boys do something godawful to their little sister Gertie. And by godawful, I don’t mean stealing her dolly. The poor mother constantly frets about sex perverts in general. Sexual molesters and molestation are, in fact, mentioned multiple times. Here are just a few passages:

Page 35:

Either that, or a shy sex fiend had selected her vegetable garden in which to perform unnatural acts.”

Why? she wondered

Why me?

Page 53:

She dried off — and a dream of the recent night rose out of her morning fog: a dream about a man, but a very short man, with an enormous potbelly and a funny, waddling walk.

Must be the pervert.

Page 73:

“Oh, God…” She arose from the kitchen table. What savage ritual was her family enacting now? It sounded like they were pulling Gertie’s pants down. In twenty years, Gertie’d be trying to recollect it, on a psychiatrist’s couch.

Then, later, after Elliott kisses the girl in class, and gets brought into the principal’s office, there’s this little tidbit on page 194:

His predecessor [the principal’s] in the office had been a sexual offender, retired early after several private incidents in the supply closet became public.

What??? Why include such a random, sordid, and unnecessary detail like that? Especially in a scene in which an adolescent boy is left alone with an adult male in a school office? Why make the reader think about that when it has no context within the story?

By the way, the scene with the principal was originally shot for the movie, and even featured a cameo by Harrison Ford, before ultimately being cut. While Elliott was being lectured on the importance of good behavior, E.T. was supposed to telekinetically make the boy float up to the ceiling, shocking the principal.

Hey, enough movie trivia, let’s get back to sex perverts, please →

So, what the hell is the deal with the sexual molestation themes and mentions rife through the book? Even to the point of accusing main characters of perversions? It’s so out of place and odd. This is a story about a little alien befriending a kid and trying to get home. There’s nothing in that that would suggest the need, or signify the appropriateness, of a kiddie diddler theme. This isn’t Les Misérables, or something. A deep, profound, dramatic work exploring the dark underbelly of human nature.

The movie itself, of course, is glib, sunshiny, and corny as all get out, possessing nothing in its construction that would indicate even a subtle hint of a filthy molester theme. Maybe some of the teen kids joke about it. I don’t remember every line. But this sexual deviance aspect strikes me as something added by the adaptive author.

And its presence constitutes a mind-plaguing mystery.

Might it have been added in a crude attempt at dark humor? Perhaps. Sexual molestation maybe wasn’t taken quite as seriously in ’82 as it was later, and certainly is now. Hell, it wasn’t uncommon for grown men to date high schoolers back in the ’60s and ’70s. College professors sometimes openly dated their students. Sexuality back then was a wild thing, compared to today’s more puritanical, woke environment. You can thank AIDS, STDs, and social movements like the Moral Majority, and its left wing counterpart, #MeToo, and others, for the brick walling of America’s sexual energy. But back then, people were more relaxed and laissez-faire about lasciviousness.

It’s to the point where I have to wonder if Steven Spielberg and Melissa Mathison even looked at this book adaptation, and whether or not they gave the OK on its publication. Did they know about the added sexual molestation themes? If so, were they copacetic with the whole deal? Or did the studio just see the adaptation as another big wad of money, and didn’t give a flying fuck what the hell else might have been thrown in for some extra spice? Remember, at one point E.T. the Extra-Terrestrial was the highest grossing film of all time. Even today, when factoring in inflation, it’s still in the top five releases ever. It was in theaters for a WHOLE year, for Christ’s sake. Who watches that film, and then goes, “Man, you know what would richly expand this finely woven nolstagic tapestry about the innocence of childhood and friendship? Sexual molestation.”

It truly boggles the mind.

Summary

So, what is verdict on the E.T. book adaptation as a whole? Hmmm…it’s a mixed bag. As a mostly faithful screen-to-text version of the hit movie, it’s kind of what you’d expect. As a book unto itself, lacking the context of the movie, it kind of sucks.

We jump around constantly between different character POVs, for instance. We’re in E.T.’s head, then Mary’s, then Elliott’s, then Harvey’s, then a whole bunch of other minor or far less interesting characters we don’t really care about. We also jump briefly into Keys’ (the antagonist) POV. Yes, I’m aware that sort of narrative is 3rd person “omniscient” POV. But for a story like this, I think it would have made more sense if we had been in Elliott’s perspective the whole time. Or perhaps E.T.’s. I think that would have grounded the story more in the realm of childhood, where it belongs.

Further, and this is my biggest issue with this book adaptation (aside from the molestation innuendos), is that it hardly expands on the mythology that the movie only hints at. A movie only has 120 minutes to convey a world. But even a short book may have 200+ pages. I wanted to learn more about E.T.’s background. We could have seen his childhood, or middle-age. Learned more about his species. We could have delved more into Keys and the government agency he runs that tracks extraterrestrial intelligence, which is a sort of precursor to Men In Black. Or at least learned the guy’s real name. We could have even seen Mary and her ex-husband when they were married. What caused the split in their marriage after so many years, and three children together? We also could have seen more from the perspective of the aliens still on the Mother Ship that left earth. What were they doing the whole time? When did they receive the signal from E.T.? Does E.T. have family of his own? Parents? Children? Cousins? Siblings? Like mentioned previously, we could have learned about what makes E.T.’s biology tick, instead of ascribing every one of his powers to essentially magic.

Not that E.T. ever conveyed much of a world beyond the boundaries of the titular alien and Elliott’s relationship. We don’t really have to know, of course. The whole experience is all about simulating the feelings of childhood in the viewers. But if you’re going to take the time with a book adaptation, why not go all out and at least come up with something clever?

E.T. the Extra-Terrestrial the book adaptation doesn’t really add anything, so you’re best just sticking to the movie.

NEW BOOK: The Devil’s Throne


My new novel has just been released, and is available for purchase now on Amazon. 

“The Devil’s Throne.” Cover design by “Denywicka.”

I’ve just released my third self-published, and fourth overall novel, THE DEVIL’S THRONE.

Available here on Amazon for purchase, and through Kindle Unlimited. 

Here’s the synopsis:

Christian “Flick” Stevenson and his fiancé Margo Bennett are both American graduate students studying demonology. They and two colleagues and their professor are in Prague to investigate the Devil’s Throne — a mysterious chair built by members of the Occult, that supposedly can summon the Devil.

When Margo is brutally attacked, and left dying in a hospital, Flick determines to do whatever necessary to save the love of his life. Even if it means allying with the demonic forces behind the Devil’s Throne. Even if it means sacrificing others for a frightening ritual that will grant the Prince of Darkness dominion over the earth for eternity.

A modern Gothic set in the Heart of Europe. A love story that inspires even the Devil. An ancient artifact promising power and immortality, but at a deadly price.

Come in, have a seat, and enjoy…

The Devil’s Throne.


I wrote The Devil’s Throne back in 2019, right after The Lek. It’s primarily in the horror genre, as can be gathered from the front cover design, but possesses a balanced mix of dark humor. It’s inspired from such classics as Dracula and the Clive Barker novella The Hellbound Heart, that formed the basis for Hellraiser. If you like films like An American Werewolf in London, Drag Me to Hell, The Evil Dead, This Is the End, and other horror/comedies that place a little more emphasis on the chills than on the giggles, than you’ll likely enjoy The Devil’s Throne. 

At its heart, my novel is a love story. One centered around the question: How far would you go to save the person you love? My main character, Flick, engages in the ultimate Faustian bargain to save his fiancé, Margo, which just may bring about the apocalypse.

Good God, what some men will do for love.

I’ve always wanted to write a “romance.” Not one of those steamy ones, mind you, with some barechested sexy pirate with long hair on the front cover manhandling a swooning damsel. Something more grounded and relatable, but with a supernatural element. Something with a frightful, tooth-lined edge. Something gory, with a moral dilemma component. I’ve always liked stories where ordinary people are compelled to commit depraved acts out of necessity. 

I’m not sure where or exactly when the idea initially came to me for the novel. It was certainly during my time finishing my degree at NDSU in Fargo, ND. It might have been during one of my long walks through a bitter winter blast. Or during a class where I was wishing to be someplace else. Or maybe I just awoke with the idea one morning. 

As I usually do with ideas, I wrote out the bones of it in an email, and then sent it to myself. And there it sat for perhaps a year or two before I eventually scrounged up the flesh and blood to complete its body. 

It took me several more years to publish it. Until finally, the day came at last. This day. Now. 

I hope you’ll check out The Devil’s Throne. If you do, I hope you’ll enjoy it. 

-Dean

By the way, the artist who designed the front cover goes by the name “Denywicka” on Fiverr. He’s brilliant, and I was overjoyed at what he came up with for my novel. He specialises in high quality, detailed dark art illustration. Please check out his profile here. 

‘Dragged Across Concrete’ Dragged Me Across Concrete

An underrated gory gem now enjoying a resurrection on Netflix.

Source: Summit entertainment

How in hell did I miss this one? Dragged Across Concrete was largely forgotten, or lumped in with the rest of Mel Gibson’s many “geezer teasers” when it premiered in 2018.

The infamous, multiple Oscar-winning, somewhat professionally redeemed, devout Roman Catholic, and notorious anti-Semite Mel Gibson strikes pay dirt with a hard-hitting neo-noir grisly thriller. If you liked Gibson’s 1999 cigarette smoke-tinted Payback, with its clever tagline, “Get ready to root for the bad guy,” you’ll probably like this modernized pulpy drama actioner that Netflix just released on its platform.

Dragged Across Concrete hit number one on the streaming giant. And it’s not hard to see why. It’s dark, frightful, twisty, and solidly albeit unusually structured. It’s oddball narrative fits the type of style Netflix pioneered in such features as the flashback-heavy, side-character-packed Orange is the New Black, and the fast-forward-reverse of 2018’s The Perfection.

Crime thrillers are a genre that seem to excel at experimental wonky plot lines, seen most famously in Pulp Fiction. But also seen way back in Stanley Kubrick’s 1956 thriller The Killing.

Source: Summit Entertainment

Dragged Across Concrete centers on two detectives, Brett (Gibson), and Anthony (Vince Vaughn) in the fictional city of Bulwark, who get suspended when they’re recorded committing police brutality on a suspect. Faced with money woes, Brett calls upon a retired crime lord he knows, for the inside scoop on the whereabouts of any deep-pocketed drug dealers currently in town. His plan — rob the motherfucker, and use the cash to get his family out of the ghetto. Brett gets his mark, only to discover his supposedly small-time dealer target is actually part of a much bigger and deadlier heist. Dragging his partner Anthony along with him, the two dirty cops soon find themselves in over their heads against a gang of ruthless psychopathic bank robbers.

At the same time, we’re introduced to Henry Johns (Tory Kittles), who’s just been released from prison, and is looking for a side hustle himself. An associate of his, Biscuit (Michael Jai White), sets him up with a gig as the muscle for a couple of — wouldn’t you know it — bank robbers.

The two character sets converge in a propulsive and deadly third act. All the while, we’re shown the cold brutality of the bank robbers, as one of them scrounges up the money to buy an armored car by blasting away a cashier and two petty drug dealers. As well as a touching scene with a new mother trying to overcome social anxiety and return to work at her bank. A character we’re led to think will have some significance, only for her to…well, not quite fit into the robbery scheme as we expect.

“Nigger.” “Likewise.” Gibson and Kittles in a colorful exchange. Courtesy: Summit Entertainment

Dragged Across Concrete defies your standard thriller fare. It takes its time. It’s not a Point A to Point B crime knock-around, like Taken. It’s not your sophomoric dude-bro douchbag film, like Boondock Saints. There are no good guys. Its main character is racist and glibly unconcerned with the fact that his career on the streets has basically broken him as a man. Its supposed “hero” is cruely clever. Noble only in the comparative sense. Like the least offensive-smelling Dobermann turd amongst a pile of them in a junkyard. Refreshingly, it’s not afraid to depict Black city youths as menacing mongrels out to target Whitey. As opposed to merely misunderstood minors, like the media’s misrepresentations of Black police shooting “victims” like Travyon Martin and Michael Brown. Brett’s teen daughter gets splashed by orange soda by a gang of Black thugs on her way home from school early on, providing more impetus for the detective to get his family out of Dodge.

It’s also sickeningly gory in some spots. There’s one scene in particular, involving, shall we say, a crude surgical procedure, that would have been too excessive even in a slasher film.

The film is also disturbingly prescient and relevant, predating by two years the recording of Derek Chauvin’s kneeling on George Floyd until the suspect’s demise, which sparked nationwide riots in the summer of 2020.

Dragged Across Concrete is written and directed by S. Craig Zahler, who’s known for other gritty and grisly crime fare like Brawl in Cell Block 99, and the ultra violent Bone Tomahawk. Definitely worth a watch if you like smart, masculine crime films that pull no punches.

Make $500+ A Day Talking About Movies and Comic Books

Niche Knowledge #4: YellowFlash 2

Source: YellowFlash 2 YouTube Channel: https://www.youtube.com/channel/UCMrpRnyBJhgVBy3rm0K4P5w/join

Imagine if you could make a substantial living talking about Spider-Man, the Avengers, the latest adult cartoons, anime, or pretty much anything big in pop culture news.

We are truly living in the “Age of the Geek.” When it’s possible to make a six-figure income sharing news, gossip, not to mention a good bit of outrage over the latest movie and TV show news.

I’m talking about YellowFlash 2, a prominent YouTube channel in the pop culture news niche.

Overview

YellowFlash 2, named after the popular Flash villain, obviously, pumps out A LOT of daily videos about the latest developments in the entertainment industry. Specifically focusing on controversial, trending topics, and breaking news. Common subjects are Marvel movie updates, behind the scenes studio drama, celebrity meltdowns, casting shenanigans, trailer reactions, TV show ratings, and many other things.

Video updates are usually delivered with an acerbic style with a bit of sarcasm and attitude. YellowFlash 2 is very passionate about the subject matter he covers, and doesn’t shy away from speaking his mind very bluntly and honestly.

The videos are pretty simplistic. They are basically just a voice-over from the channel creator, with a slideshow-style presentation of web articles off his screen. The emphasis is more about quantity and volume, while staying on the cutting edge of the latest developments.

The channel averages about five uploads a day. Thumbnails are VERY click-baity, featuring bleeped expletives and photoshopped faces. Titles are generally meant to trigger outrage and other emotions.

Also, I’d be remiss not to point out that YellowFlash 2 generally comes from a center-right perspective, often criticizing “woke” productions, or targeting reviled figures such as Mindy Kaling or Meghan Markle, whenever they trend in the news.

At the time of this writing, YellowFlash 2 has 400,000 subscribers and over 3,400 videos uploaded to its channel.

Monetization

YellowFlash 2 has multiple streams of revenue. There’s Google Adsense revenue, of course. The chart below shows it makes anywhere from $1,300 to as high as $21,600 a month from Adsense. The entertainment niche doesn’t pay the most when it comes RPM (revenue per thousand impressions). It may only range from $2.00 to $4.00, which after YouTube takes its cut, may only amount to a few dollars or so.

Source: Screenshow from Social Blade: https://socialblade.com/youtube/channel/UCMrpRnyBJhgVBy3rm0K4P5w

But for a channel like this, it’s better to look at it from a daily income perspective. Here’s a screenshot of its earnings by video over the last few days, from 3/20 up until its latest upload as of this writing:

Source: Social Blade: https://socialblade.com/youtube/channel/UCMrpRnyBJhgVBy3rm0K4P5w/videos

As you can see, YellowFlash 2 averages somewhere around $100+ per video. At five uploads a day, that’s $500+ per day in revenue. Just from Google Adsense. Not a bad haul for a one-man entertainment news operation.

Some videos do a lot better than others traffic and income-wise depending on the subjects and whether something is hot or trending. Some have even pulled in upwards of a few thousand dollars. Most of the videos tend to get a reliable 50k–70k views, showing the channel has a strong base of subscribers who regularly tune-in to watch.

Like many YouTubers with a strong following, YellowFlash 2 has an online merch store selling everything from t-shirts, coffee mugs, hoodies, stickers, to smartphone covers.

However, I want to point out something pretty important about this channel. It also has a channel membership, ranging from $1.99 to $9.99 a month. Channel memberships can be very valuable and lucrative. Especially for channels that have a strong community following. I couldn’t find any official revenue numbers for memberships. But it’s not hard to imagine this bringing in several thousand more dollars a month. Even if there are only 500 members, that’s a minimum of $1000 a month, and possibly more if some of those members are paying for the higher tier status.

YellowFlash 2 also had a Patreon page previously, but this seems to have gone offline, or been taken down.

Niche Deets

As indicated earlier, the news entertainment/gossip/outrage niche is all about quantity over quality. It’s about clickbait. It’s about following the latest breaking news and chasing the hottend trends. This is by no means a passive “hobby channel.” It’s a full-time job.

If this sounds like a niche you’d want to try, you’d better be prepared to hustle and pump out videos constantly. You need to stay on the pulse of what’s happening as it happens.

You also need to be able to present the news with a bit of style, and be willing to employ some emotional manipulation. YellowFlash 2 is not a popular Youtube channel just because it delivers the latest news. Anyone can do that. It’s also popular because it appeals to an audience of comic book and movie fans that agree with its “anti-woke” (whatever that may mean) ethos. That audience may interesect with the red pill community, MGTOWers, and other communities that generally skew younger and male.

I point this out not because I necessarily agree, follow, or are part of those communities. But because it’s important to understand the TYPE OF AUDIENCE you are trying to appeal to with your content. You have to think about your potential audience’s perspective. Ideally, you want to start a channel that matches your personality and beliefs, and hopefully find an audience of like-minded folks. As YouTube shows constantly, there’s a community out there for just about everything and everyone.

Summary

Click-bait news, controversy, and hot takes are not for everyone. But like YellowFlash 2 demonstrates, this can be a very lucrative niche to get into for the right personality. Given the tone and style you portray, it’s probably worth considering using a pseudonym and staying faceless.

Another thing to consider, is that whenever you are straying into the world of controversial topics and celebrities, you run the risk of attracting a lot of negativity and nastiness. Meaning things that can get your channel demonetized, suspended, or even outright banned. This is especially true if you are taking certain political or social stances. Even just sharing some types of news can bring out the haters, no matter how milquetoast you are. YouTube is getting increasingly strict about these sorts of things. But opposing sides have also been known to brigade enemy channels, getting them deleted, and their owners canceled or doxxed. So beware.

All the risks aside, news content of all stripes is only going to continue in the direction of video, especially from community-specific channels like this one. If this sounds like the type of niche for you, there’s certainly lots of room for more voices.

Make $5000+ a Month With This Fun, Musical Niche

Niche Knowledge #3: White Bat Audio

Source: https://www.youtube.com/@WhiteBatAudio

Synthwave music has become a popular subgenre of original music on YouTube.

Synthwave is electronic, sort of like modern techno music, generally free of or with limited lyrics, that reflects a certain theme or mood, and often meant to evoke the sci-fi, horror, or action movie genres. It contains themes such as “80’s crime thriller,” “cyberpunk,” or “dark dystopian.”

It’s great to listen to while exercising, studying, getting into the “zone,” or even just relaxing.

Overview

White Bat Audio writes great, original, royalty free and copyright safe synthwave compositions. The artist Karl Casey asks that they be credited “Karl Casey @ White Bat Audio” if their music is used. White Bat Audio’s music can’t be used for remixes, re-recordings with vocals, or simply re-uploaded under another name. However, their music can be used for things like YouTube videos, livestreams, video games, and podcasts, with proper attribution. This even includes videos/projects that are monetized.

Whole albums and songs are available for download on their website, as well as on sites like Spotify and Bandcamp.

White Bat Audio is an active producer, generally uploading content every few days. Their videos come with striking, possibly AI-generated artwork, that makes for very bold and clickable thumbnails, that reflect the mood/genre of the music.

Fo example, here’s a screenshot from a video titled “Cyberpunk Darksynth Remix — Brainscan.”

Source: https://youtu.be/Y_tMyeyBslI

As of now, the channel has 570 uploads, and 135,000 subscribers. Its most popular video, a two-hour Synthwave mix called “L.A. Sunset” has 1.8 million views.

Monetization

According to AK Records, a recording studio based in Albania, musical artists can earn about $6 USD per 1000 impressions on YouTube, from Google Adsense ads. Artists can also generate income through YouTube’s Content ID, which only works for original music. Content ID automatically scans for whenever someone uploads a video using an artist’s music, and then pays the artist a cut from that video’s ad revenue.

Social Blade estimates that White Bat Audio currently makes anywhere from $344-$5,500 a month just from Adsense revenue, and upwards of $66,100 a year. But that’s only one part of the overall revenue potential one can generate in a music niche.

Source: https://socialblade.com/youtube/c/whitebataudio

In addition to selling their music in downloadable packs, White Bat Audio also sells clothing merch on their website.

The channel solicits donations to a PayPal address on its videos.

Interestingly, it does not make use of affiliate links to music or related products. Companies like Bose, and chain stores like Target have affiliate programs, which could potentially provide another source of income for an artist like White Bat Audio. But the channel appears content with its current monetization set-up.

Even without taking advantage of affiliate links, it’s likely the channel till makes a strong, livable income from its music. White Bat Audio uploads frequently enough to indicate the creator either works on the channel full-time, or at least as a dedicated hobby. And there’s no putting a price on the satisfaction that comes from seeing your work used and enjoyed by others.

Niche Deets

Obviously, the synthwave music niche is not for everyone. You have to be able to write music using software or on instruments. But it does show that talented musicians and artists can find a strong and lucrative following on YouTube, no matter how “small” or unusual their particular niche. I had no idea the synthwave subgenre even existed until very recently, and since then, I’ve become a fan.

However, like many other content niches, finding success on YouTube in the music space requires consistency and patience. White Bat Audio has been uploading since June 13, 2017, but only saw significant growth after about three years. Check out the charts below to see what I mean:

Source: https://socialblade.com/youtube/c/whitebataudio/monthly

Views and subscribers didn’t start to ramp up until around late 2020, early 2021. Unlike other niches like cryptocurrency, that can experience sudden massive upticks in popularity whenever Bitcoin starts mooning or a crypto news story goes viral, the growth of a musical subgenre is likely to be more steady and incremental.

And, of course, YouTube is not the only platform in the game. Spotify has a massive user base. According to Ditto Music, Spotify pays anywhere between $0.003 to $0.005 per stream. That’s $3-$5 per 1000 views. There’s the potential for “double-dipping” revenue by cross-posting between YouTube and Spotify, and other platforms as well. Carl Kasey also has almost 62,000 monthly listeners on Spotify in addition to his large YouTube base. And some of his songs, like “Hackers,” have almost 900,000 streams. Even at the low end of the scale, at $0.003 per stream, that might equate to around $2,700 for just the one song, on Spotify alone.

Looking at White Bat Audio’s YouTube, Spotify, download, merch, and PayPal donation income, it’s not hard to see the artist bringing in a six-figure annual income. If the brand used affiliate links, that income could potentially be way higher.

Summary

Synthwave may not be the most lucrative niche to get into speaking strictly in business terms, but that’s besides the point. White Bat Audio makes great original music that millions of people enjoy, and offers their music for free for other content providers to use in their projects.

Based on the views and subscribers charts above, the future looks bright for the channel, and for others in the same space. If you’re a musician or an artist of any kind, YouTube is a powerful platform to use for distribution and exposure. Securing a reliable income may take some time. But once you’ve built even a small audience, there are all kinds of opportunties to leverage that following and become a succesful, working artist.

The Advantages of a Debt Free Life

Breaking the golden credit shackles is like having a super power.

Made with Dream by WOMBO

Nowadays, debt has become so commonplace it’s practically considered a rite of passage. You’re an oddball if you aren’t loaded to the gills with monthly payments.

This wasn’t always the case. Many decades ago, the typical person rarely had high debt. They didn’t even have access to credit. They lived within their means, more of less out of necessity.

But now it’s become expected to go through life chained up by the golden credit shackles. People routinely have $700+ monthly car payments so they can drive to the grocery store in style. Owe tens of thousands of dollars on student loans for degrees so they can sit in front of a computer all day. Take out jumbo mortgages for McMansions. And run up the plastic for the new Air Jordans.

Sadly, many people are actually dependent on debt just for everyday expenses like fuel and food.

Many Amerians live in high cost of living areas, where rent and living expenses can comprise 50% or more of their annual budget. This makes it harder to avoid using credit to keep above the cost of living. Many blame the “necessities” of life, like a college education, or cars, as an excuse for debt. And for sure, for some people, it’s a necessary evil.

Over a decade ago I was in that camp myself. I had almost $17,000 in defaulted student loan debt. Debt for which my wages were being garnished roughly $200 every pay period to go toward a mountainous principle. I ran the numbers one day. Factoring in interest, it was going to take about five years to pay off my debt. At the time, I was only making about $35,000 a year, so these payments represented almost 15% of my annual income. For me that was big. It literally made my have to budget to the dollar. Every month. And all for a college degree I didn’t even finish.

Then there was my auto loan. That was about $280 a month. For a car I was more or less forced into buying. I lived in Philadelphia but worked in New Jersey. Not exactly a commute you can make through public transportation. Because I was financing the car, that made my insurance rates jump by almost $100 a month. On top of that, I had bridge toll to pay for the privilege of reentering the City of Brotherly Love. That amounted to $25 a week. I ran the numbers one day on all that, too. And I realized I was literally breaking even. I was going to work so I could make enough to drive a car, so I could keep going to work to pay for that car. Someone call Sisyphus and tell him he’s just been outdone.

On top of all that, my used car was a financial landmine. Every three to six months I could count on something going bust, and needing $500-$1000 or more of repairs to fix. There were the regular oil changes, annual inspections and emissions test (a requirement in Pennsylvania), and the fluctuations in gas prices.

Due to the tightness in my budget, it made it virtually imposible to save money or invest. I remember one night lying in bed feeling good for a change because I had all of $500 scraped together in my savings account. The accumulation of three months of savings. Then that week my car’s electrical system had a nervous breakdown, and that $500 flew out of my hands faster than Sonic the Hedgehog chasing after a golden ring.

:::sad slide whistle:::

But nowadays, after a lot of hard work, sacrifice, a cross-country move, and a job change into a better industry, I’m completely debt-free. I’ve been liberated from the golden shackles for over five years now. The only credit I have is a single credit card, which I use to streamline multiple subscription costs (including Medium), and make sure to pay off every month. I don’t care about reward points, airline mileage, or the fact that I can save 5% at a Ruby Tuesday’s when Jupiter aligns with Saturn.

If people expended the mental energy they waste trying to game credit card reward systems on things that would actually make them wealthy — like learning a business niche or picking up a side hustle — they likely would have far few problems. Not to mention have more money.

I’m not a Dave Ramsey apologist, to be clear. Debt has its uses. Keeping a good credit score can save you thousands on mortgages. Like most, you’ll likely need a mortgage at some point, so you might as well put yourself in the right position for when that day comes. Debt isn’t necessarily evil like the One Ring. It’s a tool that if used properly, can yield great benefits.

However, being free of unproductive consumer debt is something I embrace whole-heartedly. That means no revolving credit card debt, no personal loans, lines of credit, furniture store payment plans, most student loan debt (unless you’re pursuing a legit degree with a real ROI), no brokerage margin, auto loans, or anything else where you’re buying something that loses value. I don’t care about the Ford Expedition Road Buster 5000. I’ll drive my senior vehicle until the wheels come off.

I see the logic in the wealthy’s “Buy, Borrow, Die” tax-avoidance strategy. But there’s something very personally satisfying about powering your present and future on your own steam.

Nothing beats owing nothing.

Since becoming debt-free, I’ve observed a litany of benefits and positive side-effects in my life and in my general outlook. And if more people were aware of them, this current toxic culture of credit would evaporate.

Peace of Mind

This is the strongest benefit. Without your mental health, you’re really up a creek, no matter what else you’ve got going for you in life. I can remember at night tossing and turning, thinking about some imminent bill. Or going to the grocery store and anxiously waiting in line to see if my credit card would be approved while checking out. Or the stress of seeing my paycheck widdled down due to the garnishment, to the point where I wondered if I’d even have enough to live.

By freeing up my mental space that had been obsessed with my debt problems, I had more time to properly focus and enjoy other interests. Reading, writing, and going on trips. It also makes me less concerned when there are serious dips in the market, the threat of recession, or potential job market issues. I know I don’t carry any excess costs. It’s not hard to support yourself when you only have basic bills, like rent, food, and utilities. It’s only when you add a bunch of pointless debt payments on top that the slightest tremor in your life can cause everything to crash down.

More Money for Investments

The first step toward getting wealthy is obviously securing a form of income. Usually that’s in the form of a job or business. The second, and no less important, is eliminating all unnecessary debt out of your life. Many people are cavalier about this step. They tell themselves, “A good defense is a good offense,” and choose to plunge right into investing when they start making some money.

I understand the temptation. But the reality is investing is a long-term game with a lot of ups and downs. Debt payments are permanent, minus declaring bankruptcy or a miracle student loan forgiveness deal. The sooner you knock out a debt, the sooner your income is guaranteed to increase. But an investment is not guaranteed to go up in value, or increase your income. The great stock market bull run we had from 2009 through the end of 2021 made everyone feel invincible. Buy the dip. “Stonks” only go up. That may be true in the macro. But the micro level can still mean multiple years before seeing serious returns on your investments. Especially nowadays, as we’ve entered an era of higher interest rates and quantitative tightening.

Removing needless debt has a very positive compounding effect when it comes to building cash flow for investing, too. And that can mean helping you get to the point of financial independence a lot sooner. Supposing you were able to devote 50% of your income toward investing. How much faster would that get you to retirement, or to another phase of your life?

Motivated to Buy Less Stuff You Don’t Need

As I’ve written before, I’m a Cheap Ass Mofo. Not a so-called “minimalist.” I drive a senior vehicle, almost never eat out, and generally live a modest life. I even make my own pizza, just to avoid having to pay $7-$10 for that lickable cardboard they sell at the store.

Of couse, you can’t cheap your way to wealth. Wealth is all about growth, not just trying to live like a monk and waiting for your investments to fly to the moon. But I’ve found that since paying off a heavy amount of debt that once afflicted you prompts profound psychological changes. It’s like I’m a “debt refugee,” refusing to go back to that chaotic land of interest payments and late fees. You become more cost-conscious and aware. You start seeing the world of expenses more like Neo at the end of The Matrix. You see the innumerable insidious attempts companies make on your wallet, while often exchanging very little of value in return.

You start to become more focused on value, because you see material purchases not in terms of strict dollar amount, but instead corresponding to your labor, your time, and ultimately, your own ethical code. It’s why I rarely eat at fast food restaurants. Why would you overpay to get underfed with junk that clogs your arteries? I’d rather skip a meal, or buy one of those bland individual tuna packets.

Focus More on Experiences

Now, with all this saving money and talk of building wealth, you’d think I’d be advocating a number-crunching analysis on every transaction, down to the penny. Far from it. Once you train your mind to pre-screen out the nonsense whizz-bang marketing and promotional squawking behind many products, you start to redirect toward holistic and experiental expenditures. Toward more personally fulfilling activities. I’ve been able to go on trips back home to visit family, buy books, begin building a YouTube channel, even fulfilled a goal of sky diving, among other things, because I don’t have a giant albatross of debt hanging around my shoulders. I’m not saying you can’t do some of those things while deeply in debt. I’m saying that you want to put yourself in a position where you always have the freedom to maneuver how you want.

You Have More Control Over Your Life

Here’s the deal. No matter how well you prepare, life is going to upend you with its unpredictability at some point. A family member will get sick, or you will. You’ll have an emergency expense, like having to replace a major part in your car. Someone will trip on your sidewalk, and decide to sue you for their own clumsiness. Your partner may leave you, or tragically pass away. You’ll get laid off, or furloughed. We just saw a global pandemic and the entire economy get shut down. WWIII could hit. Who knows.

I’m not trying to sound pessimistic. I’m actually more of an optimist. But life has too many twists and turns to just blunder ahead acting as if everything will be fine. Even if you live the simplest life imaginable, you’ll still age. And age can bring complications and health issues. Staying out of debt frees up your income to enable you to better handle whatever life can throw at you.

Many people may say they don’t have a choice when it comes to debt. They have to go to that school. Buy that car. Take that vacation. And live that lifestyle they think they should. But that supposedly inevitable “that” is actually the fulcrum of the mindset shift. It is a choice. I didn’t have to move across the country and start over in a new state and a new industry. I could have stayed where I was. Broke, in debt, with little prospects. I chose not to. And it wasn’t easy. I wound up living out of my car for a bit. One day the only reason I was even able to eat was because I happened to find a crumpled dollar on the ground. The wind had blown it there. And one dollar, combined with some loose change in my pocket, was enough for me to buy two donuts at the supermarket.

Eventually it all worked out. Even though I still need to work for a living, I’m still freer than most. I owe nothing now. I hope that if you can’t already, that someday you’ll be able to say the same. 🙂

Make $10k+ a Month Talking About Cryptocurrency

Niche Knowledge #2: Altcoin Daily

Source: https://www.youtube.com/@AltcoinDaily/about

By most accounts, crypto is still in a bear market. But not if you’re in the business of doing daily updates on the crypto space.

Niche Knowledge, the series devoted to exploring lucrative business niches that real people have found real success in, next takes a look at the rapidly growing YouTube channel Altcoin Daily.

Overview

This is a channel that I, like many others, discovered around the beginning of the last crypto bull market — roughly late 2020. But since then, the channel is still chugging along nicely.

Altcoin Daily, as the name suggests, uploads daily news recaps, opinions, and interviews with experts about all things cryptocurrency. The channel was started by brothers Aaron and Austin Arnold back in January, 2018. That was back in the depths of the last crypto recession, when Bitcoin fell as low as around $3,400 a coin, and Ethereum was as low as $85. Talk about starting at the “worst” possible time. But like many businesses that become uber successful, Altcoin Daily took advantage of the crypto freeze, and began building its brand.

Since its start the channel has grown to almost 1.3 million subscribers, and become a powerful voice in the crypto space. The brothers have interviewed the likes of Raoul Paul, other popular YouTubers like BitBoy Crypto, Benjamin Cowen, Robert Breedlove, and many others.

Their videos provide not only timely updates, but important context that makes the high-tech crypto world accessible to everyday listeners. They are big crypto investors themselves, and have demonstrated a keen insight into the space, offering neutral, largely hype-free analysis.

Monetization

According to Social Blade, Altcoin Daily currently makes anywhere between an estimated $953 — $15,200 per month, or $11,400 — $182,900 per year, from Adsense.

Source: Social Blade

However, like many crypto channels, Altcoin Daily utilizes affiliate links a great deal, which certainly adds significantly to the site’s bottom line. Affiliate deals include companies like Coinbase, Ledger, and events like Outer Edge and the convention Bitcoin 2023 being held in Miami Beach.

The only merch the channel currently sells is a simple pint glass, through Spring. Typically brands try to hawk t-shirts, hats, and other apparel. But Altcoin Daily seems content with keeping things basic on the merch side.

Altcoin Daily also has a significant following on Twitter that nearly matches its YouTube subscription army. The brand has 1.3 million followers, and tweets out on a daily basis.

Niche Deets

The videos on the channel reliably get tens of thousands of views. Usually ranging between 50k to the low 100k mark. Interestingly, none of their videos have yet to crack the million view mark. Their most watched video is “How Much Cardano (ADA) Do You Need to Become a Cryptocurrency Millionaire in 2021?” featuring Bitboy Crypto, with 726,000 views. This proves you don’t need videos to go viral and get millions of views if you’re trying to make a go of the YouTube game. You just need to pump out content consistently, and let the YT algorithm do its work.

Of course, it helps if you’re in a good niche like cryptocurrency, which is a space that’s only going to grow more over time.

Altcoin Daily’s thumbnails are eye-catching and somewhat clickbaity, making sure to usually include a human face. The YouTube algo tends to like seeing faces in the thumbnail.

Source: Screenshot of Altcoin Daily

The channel’s stats over the last few years tell an interesting story. Here’s a screenshot of a chart from Social Blade:

Source: Social Blade

As you can see, during the end of the last crypto bear market, through the end of 2020, Altcoin Daily experienced steady but largely flat growth. Then when the bull market kicked in demonstrably at the end of the year, and the beginning of 2021, the channel hockey sticked upward. But since the the boom cycle ended, Altcoin Daily has plateaued into its slow and steady rate of growth.

These charts show the strength and the weakness of the crypto news niche. Bear markets are tougher to grow in. Bull markets may be easier to find traction, but they last for briefer periods. So if you’re looking to start a channel or site devoted to cryptocurrency, you’d better be prepared to stick it out for the long haul. Especially now, with the asset class still down, and a looming possible recession and near-certain continued interest rate hikes on the horizon.

From an SEO/keyword angle, a crypto channel gives you the opportunity to rank for brand new coins and tokens just as they’re released, provided you’re staying up to date with the latest news. Imagine if you’re among the first, or even the first, to break a story on a new crypto project. And say that project takes off down the road. You might be the beneficiary of that rising tide, catching some of the traffic that builds off the growth of that project. Nowadays, it’s a tall task to rank for well-known high cap coins. But that doesn’t mean you can’t keyword capture the more niche projects out there before they potentially get big.

Summary

Overall, this a channel I like for its plain, soft-spoken, and reliable uploads. As of now, Altcoin Daily has posted over 2,000 videos. That shows remarkable dedication. But the end result has been a channel that thus far has gained 158 million views, and counting.

While it’s impossible to know exactly how much the channel makes from affiliate sales, between those and Adsense revenue (and sales of pint glasses), it’s not hard to imagine Altcoin Daily making several hundred thousand dollars a year. That’s impressive when you consider that many big news outlets are laying off employees and struggling to even stay afloat. Not bad for two brothers who started a simple channel talking about their favorite topic cryptocurrency just five years ago.